“…Triggered by the advent of the “2.0” concept – that is a more interactive, participatory and dialogic phase of the Web and the information communication technology in general (O'reilly, 2007) – a greater demand for information from firms about topics such as the environment and climate, human rights, consumer protection and economic durability has risen (Singh et al , 2020; Poore and Nemecek, 2019; Vrontis et al , 2019; Tardivo et al , 2017b; Vitolla et al , 2016; Wilkins, 2005). Companies are subjected to a progressively more precise request for transparency with respect to their activity concerning sustainability and responsibility as evidence of their positive and negative impacts and repercussions (Freeman and Parmar, 2017; Venter et al , 2017; Müller et al , 2015; Freeman et al , 2010). This is even more relevant in the food industry: a positive CSR policy–based image influences consumer attitude towards food purchase and consumption (Nosi et al , 2020) due to the natural and intrinsic link that connects the food industry with respect to and regard for nature and human issues (Franceschelli et al , 2018) on the one hand.…”