Televised role portrayals and interracial interactions, as sources of vicarious experience, contribute to the development of stereotypes, prejudice, and discrimination among children. The first section of this article reviews the amount and nature of racial/ethnic content on television, including limited portrayals of racial/ethnic groups and of interracial/ethnic interaction. The second section focuses on theoretical models that help explain television's role in the development, maintenance, and modification of stereotypes, prejudice, and discrimination. The third section addresses research on the effects of television in altering stereotypes, prejudice, and discrimination, with particular attention given to media intervention programs specifically designed to address these issues (Sesame Street and Different and the Same). This article concludes with a discussion of suggestions for future research.Almost all children have a television, with 97% living in households with a VCR and 74% having access to cable or satellite television (Rideout, Foehr, Roberts, & Brodie, 1999). The most recent statistics suggest that children watch almost 3 hr per day of television (Rideout et al., 1999). As a "window on the world" television can be seen as a vehicle for providing children and youth with experiences and information otherwise not available to them, their families or communities. In the case of race relations, television is indeed a key socializing agent. Both non-Hispanic Whites and African Americans are most likely to live in a neighborhood in which most residents are of the same ethnic group (