The murine KRAS promoter contains a G-rich nuclease hypersensitive element (GA-element) upstream of the transcription start site that is essential for transcription. Pulldown and chromatin immunoprecipitation assays demonstrate that this GA-element is bound by the Myc-associated zinc finger (MAZ) and poly(ADP-ribose) polymerase 1 (PARP-1) proteins. These proteins are crucial for transcription, because when they are knocked down by short hairpin RNA, transcription is downregulated. This is also the case when the poly(ADP-ribosyl)ation activity of PARP-1 is inhibited by 3,4-dihydro-5-[4-(1-piperidinyl) butoxyl]-1(2H) isoquinolinone. We found that MAZ specifically binds to the duplex and quadruplex conformations of the GA-element, whereas PARP-1 shows specificity only for the G-quadruplex. On the basis of fluorescence resonance energy transfer melting and polymerase stop assays we saw that MAZ stabilizes the KRAS quadruplex. When the capacity of folding in the GA-element is abrogated by specific G 3 T or G 3 A point mutations, KRAS transcription is down-regulated. Conversely, guanidine-modified phthalocyanines, which specifically interact with and stabilize the KRAS G-quadruplex, push the promoter activity up to more than double. Collectively, our data support a transcription mechanism for murine KRAS that involves MAZ, PARP-1 and duplex-quadruplex conformational changes in the promoter GA-element.Guanine-rich sequences have the potential to fold into intramolecular G-quadruplex (or G4-DNA) structures that are stabilized by planar arrays of four guanines paired by Hoogsteen hydrogen bonds (G-tetrad) (1). Quadruplex-forming sequences (QFS) 2 are present in prokaryotic and eukaryotic genomes, promoter regions, micro-and mini-satellite repeats, telomeres, rDNA, and the vertebrate immunoglobulin heavy chain switch regions (2). Recent bioinformatic search analyses have shown a surprisingly high presence in the human genome of QFS, on the order of 3-4 ϫ 10 5 (3, 4). The gene distribution of QFS is highly skewed because tumor suppressor genes have a very low level of QFS, whereas proto-oncogenes have a high level of such sequences (5). There seems to be a correlation between QFS and genomic instability; a low level of QFS in tumor suppressor genes is associated with genomic stability, and a high level is associated with genomic instability (5). Furthermore, the observation that QFS are often located in the region surrounding the transcription start sites of the genes and within cis-elements suggests that they may be involved in transcription regulation. This hypothesis has been formulated for a number of genes including CMYC, KRAS, C-MYB, VEGF, PDGFA, CKIT, and human insulin (6 -13). The best studied G-rich sequence folding into a G-quadruplex, whose function has been correlated with a mechanism of transcription regulation, is the one found in the promoter of the CMYC gene (6). Upstream of the P1 promoter, controlling about 80% of transcription, there is a QFS that can fold into a G-quadruplex. When this quadruplex is d...