Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation

Prakash, Gyan; Choudhary, Sangita; Kumar, Anil; Garza‐Reyes, Jose Arturo; Khan, Syed Abdul Rehman; Panda, Tapan Kumar

doi:10.1016/j.jretconser.2019.05.011

Cited by 232 publications

(225 citation statements)

References 61 publications

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“…Thus, in the case of research undertaken in environment-related context, the consumers' environmental and health concerns are frequently investigated. Environmental concern can be viewed as a reflection of altruistic values [21], which focuses on protecting the natural environment without any benefit for one's self [47]. Egoistic value reflects the individual's concern for their own health or the health of their family [21].…”

Section: Review Of the Literature And Hypothesis Developmentmentioning

confidence: 99%

“…The motivations for purchasing green products are a critical aspect of ethical consumption in the literature, highlighting the importance of altruistic and egoistic motivations. Altruism reflects a selfless behavior, e.g., a concern for the environment, while egoism indicates a concern for one's own health or the health of one's own family [21]. Previous studies noted that both environmental and health concern have positively influenced consumers attitudes toward green cosmetics [21,22].…”

Section: Introductionmentioning

confidence: 99%

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Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

2020

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In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers’ needs. Social media contributed to this trend, shaping consumers’ attitudes into more environmentally conscious behavior. The present study applied the Theory of Planned Behavior (TPB) to explain the impact of Social Media on consumers’ purchase intention and motivation (altruism and egoism). Based on empirical investigation, an online survey was developed to measure the proposed conceptual model. The reliability and validity of the reflective constructs were tested using partial least squares (PLS) modeling technique. The results indicate the importance of social media on consumers’ attitudes, subjective norms, altruistic and egoistic motivations, and the impact of these variables as the antecedents of green cosmetics purchase intention. These results have important theoretical implications. They revealed that external factors such as social media as an information source, have an important role in consumer motivation formation and green cosmetic purchasing intentions. The findings are relevant for marketers to implement better communication strategies on social media to increase consumers’ motivations and purchase intention toward green cosmetics.

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Section: Review Of the Literature And Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

2020

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“…Previous literature focused on the determinants that affect green purchasing intention [25] and attempted to enrich the theoretical models of green purchasing intention [14,26]. However, the aforementioned literature has a major limitation.…”

Section: Introductionmentioning

confidence: 99%

Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

Wang

Sun

et al. 2019

Sustainability

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This paper aims to examine the determinants of green purchasing intentions among different resident groups in a developing-country context. We first expand the theory of planned behaviour (TPB) and build a theoretical model based on green purchasing intention, including attitude, perceived behavioural control, subjective norms, environmental concern, habit, and socio-demographic characteristics (i.e., age, gender, residential area, and educational level). Following this, we collect 552 questionnaires from residents in Tianjin Municipality, China. We use partial least squares structural equation modelling (PLS-SEM) to analyse the green purchasing intention of the population sample and then employ a multi-group analysis (MGA) to explore the group differences in residents' green purchasing intention. The results show that green purchasing intention is significantly and positively influenced by attitude, perceived behavioural control, subjective norms, and environmental concern but not by habit. The relationship chain of environmental concern→subjective norms→purchasing intention is the strongest. The results of the MGA show that for residential-area groups, the relationships between attitudes, perceived behavioural control, and habits and purchasing intention differ significantly between the downtown group and the outside-the-city group. For the educational-level groups, the relationship between environmental concern and subjective norms differs significantly between the high-education group and the low-education group. Finally, these findings contribute to the literature on the TPB model on green purchasing intention and provide some suggestions for the local government and green marketers.

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“…We further wish to explore how we may most effectively employ a descriptive norm to encourage an individuals' uptake of a smart energy device. A substantial body of research in environmental behavior has indicated that people are driven by egoistic (i.e., one considers the costs and benefits to oneself) and social-altruistic motivations (i.e., one considers the costs and benefits to others and the environment) [50,51]. Several authors have highlighted the fact that one can tap into these diverging motivations by framing messages in which behaviors or products offer individuals either a self-benefit (e.g., cost savings or a positive impact on one's health) or an environmental benefit (e.g., clean air, lower CO 2 emissions, or protection for future generations).…”

Section: Descriptive Norms In a Self-frame Versus An Environmental-bementioning

confidence: 99%

Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construal’s Moderating Impact in Promoting Smart Energy Devices

2020

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Recently, awareness has been raised concerning the importance of sustainable energy use. Nevertheless, many obstacles must be overcome to change individuals’ energy consumption habits. This study examines how a message should be framed to convince individuals to purchase a smart energy device that provides feedback on household energy use. As such, this device can assist households in adjusting their energy-wasting habits. Through two experimental studies, this paper examines how a descriptive normative message, indicating that the majority of US households have already purchased a smart energy device, can increase individuals’ intention to purchase the device. Both studies consider the moderating influence of the self-construal, which refers to individuals’ consideration of themselves as either part of a group (interdependent self-construal) or independent from others (independent self-construal). The first study (n = 231) reveals that a descriptive norm (versus no norm) leads to a higher purchase intention through an enhanced normative influence regardless of participants’ self-construal. The second study (n = 128) adds to the finding that combining a descriptive norm with a self-benefit (versus environmental) frame more strongly impacts the purchase intent of individuals with a dominant independence. No significant differences are identified between the two benefit frames’ effectiveness among individuals with a dominant interdependence.

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Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation

Cited by 232 publications

References 61 publications

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construal’s Moderating Impact in Promoting Smart Energy Devices

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