Do Anthropomorphic Graphics in Multimedia Learning Materials Help Learning by Capturing Learners' Attention?

Abstract

This article explores the impact of using anthropomorphic graphics in multimedia learning materials on learners' attention allocation and learning outcomes. Anthropomorphic graphics refer to images that possess human-like characteristics, meaning they are described and conceived based on human traits(Salles et al., 2020). In the context of multimedia education, the integration of anthropomorphic graphics has been widely discussed as a means to enhance learners' attention and overall learning outcomes. This paper reviews multiple studies, summarizing the role of anthropomorphic graphics in attracting and maintaining students' attention, and whether this can improve learning outcomes. The authors hold that while the effect of anthropomorphic graphics on final learning outcomes is unclear, they positively influence student attention, deepen understanding, and facilitate knowledge transfer. Despite the uncertain impact on outcomes, their potential to enhance learning effectiveness should not be overlooked.