2010
DOI: 10.1002/agr.20260
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Do chain goals match consumer perceptions? the case of the traditional food sector in selected European Union countries

Abstract: This study examines traditional food chain goals and explores the match with general consumer perceptions and preferences in relation to traditional food as a food product category. Chain goals were selected using focus group discussions and in-depth interviews (84 chain members, three European countries, five traditional food categories), as well as a literature review and a small scale survey (26 chain members, three European countries, three traditional food categories). Consumer data was gathered in six Eu… Show more

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Cited by 23 publications
(23 citation statements)
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“…The relevance of the topic relies on the vast recognition that food quality, food places, and their connections have gained within the greater public and, at the same time, on the market failures due to asymmetric information related to these product features. Furthermore, shaping product quality based on the place of production increasingly represents a common pillar in the marketing strategies adopted by farmers/producers in order to enhance their visibility and to improve their positioning along the supply chain as well as in the final market [2][3][4]. Notwithstanding, especially for the small firms that populate the agri-food sector, it is not always trivial to adopt such strategies and many constraints and drawbacks may arise that it are worth acknowledging, considering that a comprehensive discussion is lacking in the literature, so far.…”
Section: Introductionmentioning
confidence: 99%
“…The relevance of the topic relies on the vast recognition that food quality, food places, and their connections have gained within the greater public and, at the same time, on the market failures due to asymmetric information related to these product features. Furthermore, shaping product quality based on the place of production increasingly represents a common pillar in the marketing strategies adopted by farmers/producers in order to enhance their visibility and to improve their positioning along the supply chain as well as in the final market [2][3][4]. Notwithstanding, especially for the small firms that populate the agri-food sector, it is not always trivial to adopt such strategies and many constraints and drawbacks may arise that it are worth acknowledging, considering that a comprehensive discussion is lacking in the literature, so far.…”
Section: Introductionmentioning
confidence: 99%
“…More specifically, regarding the effect of local culture on food consumption, the study by Molnár, Gellynck, Vanhonacker, Gagalyuk, &Verbeke (2011) confirms that consumers look for products related to their traditional character. Thus, maintaining the authentic recipe helps a product be well received by the consumer.…”
Section: Culture and Food Consumptionmentioning
confidence: 63%
“…In order to properly define the supply chain, we mostly find studies. I start this paper by reviewing the most relevant literature in this subject, such as Jones and Riley (1985), Cooper (1997), Harland (1996), La Londe and Masters (1994, Mentzer and co-authors (2001), Attila Chikán (1997), Adrienn Molnár (2011), Andrea Gelei (2003), Judit Nagy (2008), József Popp (2009), Péter Lôrincz (2008 and Péter Németh (2009).…”
Section: Methodsmentioning
confidence: 99%