“…Based on a survey of customer satisfaction Tokopedia in Bali conducted to 45 respondents who on average have shopped 2 to 4 times in the last 3 months, there is 1 person who was not satisfied shopping at Tokopedia and 44 people said they were satisfied shopping at Tokopedia out of the 45 respondents there are 4 respondents said they did not want to shop at Tokopedia again and 41 respondents said they wanted to make repurchase at Tokopedia because the website was easy to use, attractive and innovative features, the items sought were available at Tokopedia, the price of the product was cheap, the price was affordable, offered according to product quality, wide array of products, and finally because many of their friends and favorite celebrities use Tokopedia. In line with the survey, factors that influence online consumer repurchase intentions in Tokopedia illustrate the concept of Brand Leadership which includes perceived value (Wu et al, 2014; Lee et al, 2011), quality and functionality of the website (Sharma and Lijuan , 2015; Lee et al, 2011), innovation power (Ghazali et al, 2018) and popularity (Hsiao et al, 2010). These factors mainly explore consumers' perceptions and attributes of certain e-commerce websites.…”