Do different Halal certificates have different impacts on Muslims?

Abstract

The Halal is one of the most essential concepts for Muslims and many associations worldwide issue Halal certificates of their own. We investigated in what ways Muslims treat different Halal certificates using instant coffee as an example. We can regard that if Muslims perceive different values for different Halal certificates, they regard Halal certificate more like a commercial certificate while if they perceive almost the same value, they regard the certificate as the religious certificate. We conducted a choice experiment to gather data in Malaysia and applied a conditional logit model. We supposed that there were packed instant coffees from the same company produced in 6 different countries (with/without Halal certificate logo of the produced country) and we compared their valuation for each Halal certificate. Our results showed that although Malaysian Muslims were not familiar with Halal certification logos other than Malaysia, they perceived almost the same values for Halal certificates from 6 different countries, indicating that they regarded different Halal certificates in the same way. This result implied that Muslims found the Halal concept as a religious concept and not as a commercial one.

Determinants of Indonesian Muslim consumers’ willingness to pay for Taiwanese snacks

“…Besides, scholars have recently found that the halal logo positively influences the willingness to pay towards halal-certified food among Muslim consumers in Malaysia (Hamzah et al, 2020;Hosseini et al, 2019). This finding is also supported by the research results of Kawata and Salman (2020), who found that consumers' willingness to pay increases for products having a halal logo compared to those that do not.…”

“…In line with this, Nasution and Rossanty's (2018) research shows that the country of origin has a positive influence on the purchasing behaviour of Muslim consumers in buying imported food in Indonesia. Kawata and Salman (2020) also found that willingness to pay may differ for products from certain countries. For example, due to the popularity of Vietnamese coffee, Vietnamese customers were shown to be more willing to pay for instant coffee than their Asian counterparts.…”

Examining the Effect of Religious Opinions of Family and Close Friends on Purchasing Behavior: Comparisons of Five Indian Cities

“…Many studies apply discrete choice models such as CEs to estimate Muslims' WTP for various products (Putri et al, 2017;Ahmed et al, 2019;Kawata and Salman, 2020) including mineral water (Kawata et al, 2018). The CE comprised three choice sets (Figure 3), each containing four choices.…”