Do education sector credit cards differ with other credit cards in Malaysia?

Alam, Md. Mahmudul; Ibrahim, Yusnidah Binti; Sriyana, Jaka

doi:10.1108/sbr-07-2020-0096

Cited by 2 publications

(3 citation statements)

References 12 publications

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“…Study on the employees of Malaysian institution of higher learning shoed a positive attitude about using credit cards [11]. Though study showed that the education related credit cards are statistically significantly different from other types of credit cards in Malaysia only for two features: interest rate and cash withdrawal charge fees [6], college students showed positive attitudes about cognitive variables [15]. Affective credit attitude influenced credit card purchase behaviour among college students [16].…”

Section: Literature Reiviewmentioning

confidence: 99%

“…In both the Islamic and conventional bank systems, credit cards in Malaysia can be classified as standard, gold, or platinum based on their objectives and consumer categories [6,7,8]. Classic credit cards are offered to customers with steady earnings and low credit scores, whereas gold cards are offered to those with a high income and a good credit score.…”

Section: Introductionmentioning

confidence: 99%

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Assessment of Features and Market Segmentation of the Credit Card Industry in Malaysia

Alam¹,

Ismail²,

Said³

et al. 2022

Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)

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To operate successfully in this credit card industry, various kinds of credit cards are offered to distinct user groups. This empirical study is conducted in Malaysia, and it examines the features of different types of credit card available. By using descriptive and one-way ANOVA test, this study analyses data of 234 credit cards which were collected from ringgitplus.com and imoney.my websites. The cards are categorised based on the usage purpose like airline tickets, insurance, dining, entertainment, fuel, lifestyle, groceries, shopping, utilities healthcare and general use. In total thirteen features are analysed for all of these cards. The findings show there is no significant difference in the purpose of cards based on the features of interest and profit rate, balance transfer annual charge, annual fees, annual fees for supplementary card, late payment, late payment maximum fees, cash withdrawal charges fees, minimum annual income, minimum age for primary cards, maximum age for primary cards, and minimum age for supplementary cards. However, only two features are statistically significant among the cards, these being cash back and interest rate on cash withdrawal. The findings will provide important insights for business managers, credit card users, and other policymakers regarding features and market segmentation in the credit card industry in Malaysia.

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Section: Literature Reiviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Assessment of Features and Market Segmentation of the Credit Card Industry in Malaysia

Alam¹,

Ismail²,

Said³

et al. 2022

Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)

Self Cite

View full text Add to dashboard Cite

show abstract

“…Malaysian credit card sales have been gradually increasing over time since the introduction in 1970s (Kang & Ma, 2007;Nazimah, 2011;Jusoh & Lim, 2012;Siti, Salin, & NurAien, 2013;Alam, Ibrahim, & Sriyana, 2021). The credit line for credit cards was increased to RM125 billion in 2012, with 325 million trades reported.…”

Section: Introductionmentioning

confidence: 99%

Assessment of Credit Card Market Features in Malaysia: Risk of Achieving Women’s Financial Empowerment

Alam¹,

Ismail²,

Said³

et al. 2022

Preprint

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There are many market segmentations in the credit card industry in Malaysia. One of the special categories of credit card is dedicated to the women group only and promoted as a tool for increasing women empowerment, women entrepreneurship development and women financial access ability. Therefore, this study compares the features of credit cards dedicated to women and credit cards in general in Malaysia through descriptive statistics and one-way ANOVA test. This study utilizes data of currently available total 234 unique credit cards including four credit cards dedicated to the women group. The data analyses 13 features of credit cards. Among them only two features of credit cards dedicated to women are statistically significantly different from credit cards in general, which are annual charge for balance transfer and cash back facility. Therefore, it is recommended to make more distinguish features in the credit cards that are dedicated to them to encourage more women entrepreneurship as well as to ensure their real financial empowerment. The outcomes of this research will provide useful interpretations to women consumers, business managers, NGOs, government agencies and other policymakers who are working on women’s development issues.

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Do education sector credit cards differ with other credit cards in Malaysia?

Cited by 2 publications

References 12 publications

Assessment of Features and Market Segmentation of the Credit Card Industry in Malaysia

Assessment of Features and Market Segmentation of the Credit Card Industry in Malaysia

Assessment of Credit Card Market Features in Malaysia: Risk of Achieving Women’s Financial Empowerment

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