Do Gender Cues from Images Supersede Partisan Cues Conveyed via Text? Eye Movements Reveal Political Stereotyping in Multimodal Information Environments

Coronel, Jason C.; Moore, Ryan C.; deBuys, Brahm

doi:10.1080/10584609.2020.1763530

Cited by 8 publications

(5 citation statements)

References 79 publications

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“…As for political campaigns, while results from content analyzes and surveys suggest that political context (i.e., incumbency, party belonging) has larger impacts on voting decisions than gender stereotypes (Dolan & Lynch, 2016; Hayes & Lawless, 2015, 2016), experimental research indicates that gender stereotypes can serve as the metaphorical drop that makes the barrel overflow and thereby affect electoral outcomes (Bauer, 2015; Ditonto et al, 2014; Everitt et al, 2016). This appears to be especially true for potential voters with lower levels of political knowledge (Coronel et al, 2020).…”

Section: Gender Stereotyping In Political Campaignsmentioning

confidence: 99%

Visual Gender Stereotyping in Campaign Communication: Evidence on Female and Male Candidate Imagery in 28 Countries

Jungblut

Haim

2021

Communication Research

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Using the case of the 2019 European election, the study compares the visual self-depiction of female and male political candidates from all European Union’s 28 member states on social networking sites and their depiction in the news coverage. It thereby investigates to what degree the news coverage and politicians’ self-depiction employs visual gender stereotypes. Moreover, the study presents results on differences in the depiction of male and female candidates across party lines. With the help of computational vision, we demonstrate that, while differences between progressive and conservative candidates are scarce, there are clear differences in the depiction of female and male politicians. These differences resemble emotional gender stereotypes, especially since women are more often depicted as happy. Overall, the study demonstrates that female political communication is still distinct from male political communication for both their self-representation as well as the media’s portrayal of political candidates.

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Section: Gender Stereotyping In Political Campaignsmentioning

confidence: 99%

Visual Gender Stereotyping in Campaign Communication: Evidence on Female and Male Candidate Imagery in 28 Countries

Jungblut

Haim

2021

Communication Research

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“…White and minority voters expressed positive evaluations toward Latina candidates using minority group issue messages. Past research finds that, under some conditions, activation of stereotypes may harm female candidates, but under other conditions, stereotypes have no effect (Bauer 2015; Coronel, Moore and deBuys 2020), though feminine issue messages do not negatively affect women (Bauer 2020). We found that Latina candidates can win over certain voting groups through messages targeted toward them, even though Latinas may lose support of other groups when messages do not prime specific group identities (Shortle and Johnson 2017).…”

Section: Discussionmentioning

confidence: 99%

The Intersection of Candidate Gender and Ethnicity: How Voters Respond to Campaign Messages from Latinas

Santia

Bauer

2022

The International Journal of Press/Politics

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Despite the recent surge of women of color in elected political office in the U.S., the representation of Latinas is strikingly low. Past research offers unclear conclusions as to whether Latina political candidates face biases due to the intersection of their identities as women and as ethnic minorities, and how Latinas can navigate such biases. In this study, we identify how Latinas draw on their intersectional identities as both women and ethnic minorities to develop strategic campaign messages and how voters respond to such messages. Through an analysis of campaign advertising data and an original survey experiment, we show that Latina candidates do not face an automatic disadvantage based in gender and ethnic biases, but they can benefit from the intersection of these two identities, especially among female minority voters. These results are consequential because they offer insights into how to improve the descriptive and substantive representation of marginalized groups in the U.S.

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“…Citizens may attend to di↵erent types of information for a Black candidate than they do for a white candidate, or for a female candidate than they do for a male candidate, and this di↵erential attention may impact their candidate choices. There is some work in this vein (Coronel, Moore and deBuys, 2021;Jenke, 2024), but the surface has barely been scratched.…”

Section: Semantic Importancementioning

confidence: 99%

Attention and Political Choice: A Foundation for Eye Tracking in Political Science

Jenke,

Sullivan

2024

Preprint

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All political science studies are, at root, about how people make decisions—how voterschoose whether and for whom to vote, how prejudice influences political choices, and theeffects of emotions and morals on political choice. However, what people are thinking duringthese decisions remains obscure; currently utilized methods leave us with a “black box”of decision making. Eye tracking offers a deeper insight into these processes by capturingrespondents’ attention, salience, emotion, and understanding. But how applicable is thismethod to political science questions, and how does one go about using it? Here, we explainwhat eye tracking allows researchers to measure, how these measures are relevant topolitical science questions, and how political scientists without expertise in the method cannonetheless use it effectively. In particular, we clarify how researchers can understand thechoices made in preset software in order to arrive at correct inferences from their data anddiscuss new developments in eye tracking methodology, including webcam eye tracking. Weadditionally provide templates for preregistering eye tracking studies in political science, aswell as starter code for processing and analyzing eye tracking data.

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Do Gender Cues from Images Supersede Partisan Cues Conveyed via Text? Eye Movements Reveal Political Stereotyping in Multimodal Information Environments

Cited by 8 publications

References 79 publications

Visual Gender Stereotyping in Campaign Communication: Evidence on Female and Male Candidate Imagery in 28 Countries

Visual Gender Stereotyping in Campaign Communication: Evidence on Female and Male Candidate Imagery in 28 Countries

The Intersection of Candidate Gender and Ethnicity: How Voters Respond to Campaign Messages from Latinas

Attention and Political Choice: A Foundation for Eye Tracking in Political Science

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