Do Gender Stereotypes Influence Entrepreneurship Intention? Evidence from Indonesia

Abstract

Gender inequality is still happening in the field of entrepreneurship because of gender stereotype where successful women is housewives. The Government of Indonesia has supported the existence of development facilities through entrepreneurship training program. The proposed framework is built on Theory of Planned Behavior combined with gender stereotype as antecedent variable. The samples of 200 students are selected by random-sampling method and analysed by structural equation modelling. The finding shows gender stereotypes effect on entrepreneurship intention that is mediated by perceived behavioral control. Gender stereotypes also affect subjective norms. This study confirms Theory of Planned Behavior (TPB) that attitude, perceived behavioral control, and subjective norm have positive influence on individual's intention. This study also contributes to evaluate the training program to ensure that women and men have equal opportunities to develop skills and knowledge, so that every individual feels confident in becoming an entrepreneur. Additionally, creating a supportive and inclusive training environment that actively addresses and mitigates gender stereotypes can enhance participants' confidence and entrepreneurial aspirations.