Do green motives influence green product innovation? The mediating role of green value co‐creation

Abstract

This empirical study tests hypotheses using a questionnaire survey to explore the positive effect of green motives on green product innovation performance through the mediator of a novel construct, green value co-creation, in Taiwanese manufacturing companies. In this study, three green motives are examined: instrumental, relational, and moral motives. Green value co-creation is divided into two parts: green co-production and green value-in-use. This research reveals that moral motives are a much stronger driver than instrumental and relational motives. This study also determines that instrumental and moral motives have positive effects on green product innovation performance. However, no positive associations are observed among relational motives green co-production, green value-in-use, and green product innovation performance. This study suggests that Taiwanese manufacturing companies should invest more resources to enhance moral motives, because they are positively associated with green value co-creation and green product innovation performance.

Sustainability cross‐sector partnerships: The strategic role of organizational structures

“…If the answer was yes, then they were asked if they changed their structure due to joining the partnership; and if the answer was no, they were asked if they implemented a structure upon joining the partnership. (1, N = 223) = 17.58, p = .00, significant at 5% (Table 2) To answer H2, a mediation model was adopted (Chang, 2019;Hur, Moon, & Lee, 2018) with structures mediating the relationship between drivers and outcomes ( Figure 5). A Chi-squared test was considered to determine whether highly structured organizations lead to highly valuable outcomes (H3).…”

Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

“…In the current decade, the hospitality and tourism industry companies can successfully integrate environmental practices in their strategies more enthusiastically and proactively [50]. Green motives in terms of instrumental, relational and moral motives [51] can open the new corridors of many favorable outcomes for the hotel industry [52].…”

“…Green motives were estimated with its three-dimensions: moral motives (4-items), instrumental motives (3-items) and relational motives (3-items). This scale was adapted from the work of Chang [50].…”

Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness

“…We argue that market demand provides direction for corporations; even so, firms may still recognize that pursuing more types of ecoinnovation is difficult because environmental knowledge is not part of the firms' core knowledge (Ghisetti et al, 2015). In this regard, the need to conduct eco-innovation in firms requires searching for external sources to help corporations complete their objectives (Chang, 2018). Specifically, corporations could access external sources from suppliers with respect to input materials or production knowledge, from universities regarding scientific knowledge.…”

“…Corporations engaging in CSR usually involve multiple activities because they realize one or two activities restrict the potential for stakeholders to gain a holistic perspective of the corporations (Peloza & Shang, 2011). In particular, firms endorsing a green environment face uncertainty because they not only need to satisfy stakeholders' expectations but also require the ability to fulfill this innovation (Chang, 2018). This study explores the roles of market demand, environmental proactivity, and technology competence and examines their impacts on eco-innovation.…”