2022
DOI: 10.1017/xps.2021.33
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Do Identity Frames Impact Support for Multiracial Candidates? The Case of Kamala Harris

Abstract: The number of multiracial candidates seeking office is growing in an increasingly diverse America. This raises questions about how the media frame candidates with potentially complex racial backgrounds and how voters respond to these frames. We investigate the impact of media frames that emphasize race and gender attributes using survey experiments on Kamala Harris—the first Black woman and first Asian woman vice president. Our findings are mixed. In a survey experiment conducted after her nomination, headline… Show more

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Cited by 8 publications
(3 citation statements)
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“…These perceptions may be attributed to the "one drop rule" in that people who are visibly of Black racial heritage are perceived as fully Black in society (Hollinger, 2005). Indeed, less than 20% of people identify Harris's racial identity as both Black and Asian (Clayton et al, 2022). Evaluations of Harris may thereby parallel evaluations expected toward Black women.…”
Section: Gendered Trait Inferences Of Aspiring Female Leaders and The...mentioning
confidence: 99%
“…These perceptions may be attributed to the "one drop rule" in that people who are visibly of Black racial heritage are perceived as fully Black in society (Hollinger, 2005). Indeed, less than 20% of people identify Harris's racial identity as both Black and Asian (Clayton et al, 2022). Evaluations of Harris may thereby parallel evaluations expected toward Black women.…”
Section: Gendered Trait Inferences Of Aspiring Female Leaders and The...mentioning
confidence: 99%
“…Studies on Kamala Harris have focused on how people characterized her racial identity (Ma, Hohl, and Kantner 2021). Others examine whether cues about her racial and gender identity affected support for Harris before and after the election, finding mixed results (Clayton, Crabtree, and Horiuchi 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…There are only a few studies on the effect of vice presidential choice on presidential elections and only two very recent ones on Harris’ candidacy (Clayton, Crabtree, and Horiuchi 2022; Ma, Hohl, and Kantner 2021). Some analyses of aggregate vote share and individual data suggest that VP picks do not affect electoral outcomes (Romero 2001).…”
mentioning
confidence: 99%