Do implicit and explicit attitudes explain organic wine purchase intention?

Sarabia-Andreu, Francisco; Sarabia-Sánchez, Francisco J.

doi:10.1108/ijwbr-09-2017-0063

Cited by 17 publications

(17 citation statements)

References 58 publications

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“…In this direction, behavior toward intention must emerge first. More precisely, behaviors are derived from specific intentions, which are impacted by the interaction of attitude, subjective norm and perceived behavioral control (Sarabia-Andreu and Sarabia-Sánchez, 2018). From the similar angle, many scholars (Vermeir and Verbeke, 2008) emphasized that intention to perform a behavior is positioned in the middle of this model and act as a crucial bridge between three antecedent determinants and final behaviors.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

Çalışkan

Çelebi

Pırnar

2020

IJWBR

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Purpose Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore, this study aims to examine the impact of attitude, perceived behavioral organic wine consumption, theory of planned behavior (TPB) control and subjective norms on organic wine consumption intention and behavior. Design/methodology/approach Drawing on the TPB, a theoretical model was developed and tested by partial least squares structural equation modeling method. The sample of the research consists of 304 participants from the vineyards in Izmir/Turkey. Findings The main result of this study reveals that the theoretical model belonging to the TPB is also valid in the case of organic wine consumption behavior. Specifically, research results indicate that attitude has the strongest direct impact on intention and indirect impact on organic wine consumption behavior while perceived behavioral control has the least impact. Originality/value Prediction of organic wine consumption behavior from the perspective of the TPB presents the originality of this paper.

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Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

Çalışkan

Çelebi

Pırnar

2020

IJWBR

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“…The study of Sarabia-Andreu and Sarabia-Sánchez [64] is the first to report on the potential influence of implicit and explicit attitudes on organic wine purchase intention. It has been found that only explicit attitudes significantly influence organic wine purchase intention.…”

Section: External Environmentmentioning

confidence: 99%

What’s in organic wine consumer mind? A review on purchasing drivers of organic wines

Maesano

Vita

Chinnici

et al. 2021

WEP

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Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour and preferences for organic wine. This study seeks to understand the link between organic wine and consumer’ purchasing drivers. Using a systematic literature review, the paper explores the characteristics of consumer of organic wine, the motivation on consumer behaviour and preferences for organic wine, as well as the sensory quality and the presence of additives when evaluating wine quality and in shaping consumers’ attitudes. The results show how socio-economic and psychological characteristics of consumer as well as quality perception affect their behaviour for organic wine. Little consensus on the benefits in terms of improved sensory quality of organic wine compared to conventional one. Among sensory qualities, taste has been found to be both a key driver and barrier to organic wine consumption. Based on literature studies, consumers have positive opinions toward organic wine, which is perceived as healthy and environmental friendly. However, despite the growing market interest in wine, scientific information about the organoleptic differences between conventional and organic remains scarce and the topic requires more in-depth analysis. Understanding the profile of consumer and the factors that influence consumer’ behaviour provide information to the organic wine industry.

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“…The constant search for new information aimed at maximizing and guiding the efficiency of companies means that research is increasingly focussed on identifying the segments and the consequent commercial strategies to be applied (Ellis and Caruana, 2018;Bauzà et al, 2005). The belief that the introduction on the label of information regarding organic processes used for wine production makes sense only if it is confirmed by a broad product demand (Sarabia-Andreu and Sarabia-S anchez, 2018;Lanfranchi et al, 2015;Antle, 1999). In the past decade, the demand for wine in Italy has recorded a significant contraction, linked to changes in food lifestyles and the evolution of consumption patterns (Pappalardo et al, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

The behaviour of wine consumers towards organic wine: a statistical analysis through the non-parametric combination test

Lanfranchi

Zirilli

Alibrandi

et al. 2020

IJWBR

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Purpose The purpose of this paper is to understand the relationship between consumers and organic wine purchases and how this production process can affect their willingness to pay a premium price. The aim of this paper is, therefore, to assess the role of organic attributes on the consumer’s choice, and how consumer socio-demographic characteristics influence the premium price for organic wine. Design/methodology/approach This survey represents the continuation of a paper already published by the same authors, which was aimed at identifying the factors that influence the preference and consumption of wine. The information about wine consumers was collected by the use of an ad hoc questionnaire, administered near very busy places, (supermarkets, main squares, theatres, universities and municipal offices) in a random way, within several municipalities in the province of Messina (Italy). The questionnaire, which was anonymous, was distributed directly with the face-to-face method. In total, 1,097 subjects compose the obtained sample. Among these, 459 subjects (42%) said they consumed organic wine, while the remaining 638 (58%) said they did not consume it. In this research, the non-parametric combination test is used, based on a permutation test, chosen for the several optimal properties which characterize it. Permutation tests represent an effective solution for problems concerning the testing of multidimensional hypotheses that are difficult to face in a parametric context. Findings The results obtained may have interesting implications for wineries in the prediction and choice of the company to convert traditional production into organic production, to meet new markets and new segments of consumers. In this direction, without any doubt, organic wines represent an opportunity for the wineries. Research limitations/implications Although field experiments are extremely useful for testing behavioural hypotheses, they are often limited by the small sample. Originality/value The originality of the research lies mainly in a deeper knowledge of organic wine consumption trends. The study carried out highlights how important it is to know which factors restrain consumers from buying wine so that companies can review their promotion and communication policies and, if possible, meet the needs of the market. The strength of this paper is the use of an adequate statistical instrument. This multivariate and multistrata procedure allows us to reach effective solutions concerning problems of multidimensional hypotheses verifying within the non-parametric permutation inference; it is used in different application fields that deal with the verifying of multidimensional hypotheses with a complexity that cannot be managed in a parametric context.

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Do implicit and explicit attitudes explain organic wine purchase intention?

Cited by 17 publications

References 58 publications

Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

What’s in organic wine consumer mind? A review on purchasing drivers of organic wines

The behaviour of wine consumers towards organic wine: a statistical analysis through the non-parametric combination test

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