Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use?

Bernhard, Laurent; Kübler, Daniel

doi:10.17645/mac.v11i1.6051

Cited by 2 publications

(2 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to Lau, gender differences are found in self-esteem when a social comparison is performed on social media. Gender can significantly influence social media use as men and women have different decision-making processes, usage habits, etiquette, and preferences for particular platforms (Bernhard & Kübler, 2023;Gerwin, Kaliebe, & Daigle, 2018). Males and females exhibit distinct behaviors and have diverse opinions and attitudes about online communication (Abdullah, Alsohbo, & Hassan, 2022).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender

Nasidi,

Norde,

Dahiru

et al. 2024

gmd

View full text Add to dashboard Cite

TikTok has swiftly risen to prominence as one of the world’s top social media and entertainment sites. Every day, millions of users log on to the site. The platform’s users generate millions of moments and post several videos every minute. Nevertheless, research shows that TikTok usage is more prevalent among those with high self-esteem and less among those with poor self-esteem. This study examines the relationship between TikTok usage, social comparison, and self-esteem using gender as a moderator. The research used a cross-sectional survey design in which structured questionnaires were used to collect data from a sample of 314 TikTok users among university students in Nigeria. Structural Equation Modeling-Analysis of Moment Structures (SEM- AMOS) was employed to test the study hypotheses. The results showed that TikTok usage has a positive and statistically significant direct effect on self-esteem with a path coefficient (Beta) =.330, (p = 0.000) and critical ratios (z-values) = 3.402. Additionally, the study revealed that social comparison has statistically significant effects on self-esteem with a path coefficient (Beta) =.570, p = 0.000, and critical ratios (z-values) = 7.870. However, the result of moderating analysis shows that the effect is more pronounced in the female group than in the male group. The study provides empirical evidence on the moderating role of gender in the relationship between TikTok usage, social comparison, and self-esteem among Nigerian university students.

show abstract

Section: Hypothesis Developmentmentioning

confidence: 99%

Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender

Nasidi,

Norde,

Dahiru

et al. 2024

gmd

View full text Add to dashboard Cite

show abstract

“…Referendum coverage by news organizations has been shown to have an effect on how much voters use social media to form an opinion. Combining survey data from 13 referendum days with media content data, Bernhard and Kübler (2023) showed that men use social media for referendum-related information more often than women, but, as the intensity of news coverage increases, this "gender gap" on social media decreases.…”

Section: Current Perspectives On Referendum Campaignsmentioning

confidence: 99%

Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems

Udris

Eisenegger²

2023

MaC

View full text Add to dashboard Cite

Referendum campaigns, which happen in many countries on the national or sub-national level, are highly important and special periods of political communication. Unlike elections, however, referendum campaigns are understudied phenomena. This thematic issue addresses patterns of referendum campaigns, which increasingly take place in digital and hybrid media environments, where political actors conduct campaigns through various channels, news media react to and shape debates on social media, and citizens receive a large share of political information from traditional and digital media. In this editorial, we provide a short overview of how research on referendum campaigns has evolved and how it has started to shift its attention away from news coverage and toward the role of campaign actors and the citizens who use (or engage with) search engines and social media platforms. The articles in this thematic issue reflect this shift but also show that news media remain important actors in referendum campaigns. Finally, we outline further research steps, which should include even more holistic analyses of the hybridity of referendum campaigns and hopefully more comparisons across cases.

show abstract

Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use?

Cited by 2 publications

References 40 publications

Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender

Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender

Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems

Contact Info

Product

Resources

About