Do Major Sports Events Enhance Tourism Destinations?

Zagnoli, Patrizia; Radicchi, Elena

doi:10.2478/v10141-009-0031-z

Cited by 12 publications

(12 citation statements)

References 15 publications

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“…Firstly, fans who were part of a formal supporters branch of the participating club were compared with fans who were not. Zagnoli and Radicchi (2009) stated that it is not uncommon for some of the world's leading professional sport clubs to have numerous formally organised supporters' branches. These branches are usually geographically bound and form part of an extensive network of loyal fans who seek active community with other supporters of their favourite team in a geographically proximate manner (Madden, 2012).…”

Section: Segmentation Of Fans and Their Different Experience Of Engagementmentioning

confidence: 99%

“…These branches are usually geographically bound and form part of an extensive network of loyal fans who seek active community with other supporters of their favourite team in a geographically proximate manner (Madden, 2012). Zagnoli and Radicchi (2009) refer to supporters' branches as mechanisms that clubs use for 'value co-creation'. Supporters' branches, which greatly extend the brand footprint of the professional sport clubs, mobilise fans http://www.sajip.co.za Open Access to take ownership over the interests of their favourite team in the geographical territories closest to them (Millward, 2012).…”

Section: Segmentation Of Fans and Their Different Experience Of Engagementmentioning

confidence: 99%

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Towards engagement: A comparison of fan groups in the context of a major South African football club

Stander

Beer

2016

SA j ind psychol

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Orientation: The commercial growth of sport clubs is often a direct consequence of the level of engagement of its fans. However, limited research has been done to understand how the engagement experience of these fans could be enhanced.Research purpose: The objective of this research was to evaluate whether differences exist amongst groups of sport fans in terms of their levels of engagement. This is conducted on the basis of customer engagement – relationship marketing – and market segmentation theories,and in an effort to inform practical strategies that could be used to leverage engagement. By establishing that differences do exist between segments of sport fans, practical strategies could be developed based on such differences.Research approach, design and method: A cross-sectional, quantitative design was utilised in this study. A convenience sample of 430 adult fans of one of South Africa’s largest and best supported professional football clubs participated in the study. Two fan groupings were compared, namely fans who belonged to a formal supporters’ branch of the club versus fans who did not, and fans who frequented the social media platforms of such club versus fans who did not. Multi group confirmatory factor analysis and latent variable modelling were implemented to compare groups of fans in terms of sport fan engagement. Measurement invariance was reviewed to compare the equivalence of measurement between the groups.Main findings: Statistical analysis revealed greater levels of fan engagement amongst fans that form part of formal supporters’ branches as well as amongst fans who regularly visit the sport club’s social media platforms.Practical/managerial implications: By making use of supporters’ branches and social media,practical engagement strategies are available to professional sport clubs that seek to enhance the engagement experience of their fans. These strategies could assist clubs in developing customised intervention programmes specifically for this purpose.Contribution/value-add: The study puts forward practical suggestions with regards to engagement strategies that professional sport clubs can consider in their efforts to enhance the commercial performance of their teams through greater engagement.

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Section: Segmentation Of Fans and Their Different Experience Of Engagementmentioning

confidence: 99%

Section: Segmentation Of Fans and Their Different Experience Of Engagementmentioning

confidence: 99%

Towards engagement: A comparison of fan groups in the context of a major South African football club

Stander

Beer

2016

SA j ind psychol

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“…Mega events are classified as major one time or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourism destination (Ritchie and Crouch, 2006). These events must fulfil four prerequisites for them to be classified as such, namely to: i) be of a fixed duration; ii) attract an extremely large number of people; iii) appeal to large media outlets that broadcast the event globally; and iv) create direct inward investment in the host country in the form of new infrastructure, economic growth and urban renewal (Horne and Manzenreiter, 2006;Zagnoli and Radicchi, 2009). The FOGP fulfils all these pre-requisite requirements, but hosting the mega event facilitates a range of positive and negative impacts -the host nation's dilemma is how to augment the positive impacts whilst concurrently ameliorating negative impacts (Muller, 2015).…”

Section: Impact Assessment Of Mega Eventsmentioning

confidence: 99%

“…Event tourism is the natural outcome of hosting a mega event and is a primary driver in developing premier destination hotspots that enable a country to revitalise itself (Zagnoli and Radicchi, 2009;Boes et al, 2016). Furthermore, countries that demonstrate an aptitude to orchestrating hugely complex events will invariably attract new stakeholders to host additional ones (Chen, 2012).…”

Section: Positive Impactsmentioning

confidence: 99%

Mega event management of formula one grand prix: an analysis of literature

Chamberlain¹,

Edwards

Lai

et al. 2019

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Purpose A comprehensive literature review of mega event management of dynamic sporting events is presented. The purpose of this paper is to learn from these mega events to prescribe mitigation strategies for improving cost performance while simultaneously minimising public disruption on formula one grand prix events. Knowledge accrued of challenges posed is theoretically applied to circuit construction and reestablishment processes involved in orchestrating a “street circuit” grand prix event. Design/methodology/approach An inductive research methodological approach was adopted using an interpretivist epistemological design. A mixed methods analysis of pertinent extant literature of mega events afforded greater synthesis of the research problem domain and generated more valid and reliable findings. The software VOSviewer was used to conduct a qualitative bibliographic analysis of pertinent extant literature. Findings Three thematic groups of past research endeavour emerged from the analysis and were assigned appropriate nomenclature, namely: customer experience; geographical location; and research methods and approaches adopted. Analysis of these clusters revealed common factors that impact upon construction works during mega sporting events including: inclement weather conditions; miscommunication between project stakeholders; and economic impact upon the local community. Factors for mitigating these risks were also proposed, namely: traffic management plans; shift working; and wider public consultation. Originality/value This unique study provides invaluable insight into construction works commissioned and implemented at a mega “motor sports” public event. Although the research context was narrowly defined, findings presented are equally applicable to contractors, organisers and public authorities orchestrating other types of public event. The research concludes with direction for future work that seeks to apply the lessons learnt and measure the impact of findings presented herein.

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“…For instance, there was a significant increment in physical activity participation using the renovated World Cup facilities after the 2006 FIFA World Cup in Germany (Buss, 2007). Another example is that in Manchester, England, most sport facilities after the 2002 Commonwealth Games became an important part of recreational infrastructure not only for visitors, but also for local residents (Zagnoli & Radicchi, 2009). In addition, there is an opportunity that hosting mega sporting events may stimulate growth of existing businesses and establishment of new ones (Lee & Krohn, 2013).…”

Section: Positive and Negative Externalities Framing Of Hosting Mega mentioning

confidence: 99%

Untitled

2016

JPES

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Abstract:The study examined how newspaper articles have framed the 17th Incheon Asian Games 2014, in regard to the different issues covered, sources cited, positive and/or negative externalities frames, and the relationship between issues and sources. A total of 625 Korean nationwide and local newspaper articles covering the Asian Games during the 9-year period between April 7, 2005 and September 18, 2014 was analyzed in terms of three aspects of framing: (1) the types of issues highlighted, (2) the sources of information cited, and (3) the ways in which either possibilities of positive or negative externalities depiction were used. The results of the current study reveal that "political issues" (e.g., administrative and/or political conflict among central government, host city, and local residents, participation of North Korea national team) except "factual information of the event" (e.g., schedules, results, athlete performance, history) were the most commonly highlighted, "administrators" who are the government agencies preparing the Asian Games were the most frequently cited sources of information and the frame of "negative externalities" was more employed than the frame of "positive externalities" in newspapers of the Asian Games. This study regarding media coverage of the mega sporting event identifies how mass media agencies influence their target audience using framing theory and especially provide extensive analysis of media coverage of the Asian Games to date, which could serve as a groundwork for further studies of media framing theory.

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Do Major Sports Events Enhance Tourism Destinations?

Cited by 12 publications

References 15 publications

Towards engagement: A comparison of fan groups in the context of a major South African football club

Towards engagement: A comparison of fan groups in the context of a major South African football club

Mega event management of formula one grand prix: an analysis of literature

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