2018
DOI: 10.1177/1359105318770727
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Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?

Abstract: Televised alcohol advertisements in the UK must abide by the BCAP Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or anti-social drinking. Previously, 75% of 373 general public respondents shown one of seven advertisements rated a breach of at least one guideline. The present study assessed whether experts in marketing (n=25) and alcohol treatment/ public health (n=25) perceived the same seven television alcohol advertisements as comply… Show more

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Cited by 2 publications
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“…Our review's findings point to the consistent, however substantially limited empirical evidence of the ineffectiveness of industry self-regulatory restrictions of alcohol advertising content. As noted by other research concerning traditional alcohol advertising [45][46][47], despite imposed regulations limiting exposure of youth to alcohol advertising content, evidence exists of the alcohol industry likely targeting those under the minimum legal drinking age. In the case of Brodmerkel and Carah [34], alcohol brands routinely promoted excessive consumption of alcohol, attributed social and sexual prowess to the consumption of alcohol and publish content depicting under-aged individuals, doing so in violation of their own self-regulatory codes of practice for social networking sites.…”
Section: Discussionmentioning
confidence: 92%
“…Our review's findings point to the consistent, however substantially limited empirical evidence of the ineffectiveness of industry self-regulatory restrictions of alcohol advertising content. As noted by other research concerning traditional alcohol advertising [45][46][47], despite imposed regulations limiting exposure of youth to alcohol advertising content, evidence exists of the alcohol industry likely targeting those under the minimum legal drinking age. In the case of Brodmerkel and Carah [34], alcohol brands routinely promoted excessive consumption of alcohol, attributed social and sexual prowess to the consumption of alcohol and publish content depicting under-aged individuals, doing so in violation of their own self-regulatory codes of practice for social networking sites.…”
Section: Discussionmentioning
confidence: 92%
“…Alcohol and opioids are commonly used together, while alcohol contributes to many opioid overdose deaths. The last recommendations for alcohol use disorder treatment present the use of naltrexone, acamprosate, and DSF as the first-line treatments for patients with alcohol use disorder, while the standard treatment for OUD proposes methadone, buprenorphine, and naltrexone [21][22][23]. Nevertheless, current clinical trials do not advise using inhibitors of DBH in the comorbidity of alcohol and OUD.…”
Section: Introductionmentioning
confidence: 99%