2022
DOI: 10.26642/ppa-2022-1(4)-3-14
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Do marketing-related intangible assets affect the company's net income?

Abstract: The study examines the correlation between marketing-related intangible assets and net income for the last reporting periodof 100 U.S. stock market leaders. Given that 102 companies were included in this ranking, but not all of them reported thenecessary information for the calculations, the sample for regression analysis was 44 companies. Based on information onmarketing-related intangible assets available in the companies’ reports, we concluded that the hypothesis that marketingrelated intangible assets dete… Show more

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Cited by 3 publications
(1 citation statement)
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“…As a result, the study does not use the indicator of R&D costs but uses two calculation ratios that characterize the R&D of the companies. In addition, based on previous studies (Ievdokymov et al, 2020;Zavalii et al, 2022;Serpeninova et al, 2022) in our study used three control variables -Leverage, Size and Dummy variable for ICT sub-sectors. Use of these variables will allow to control for a significant effects of company size, level of borrowing capital, and unseen role of ICT sub-sectors affiliation.…”
Section: Methodsmentioning
confidence: 99%
“…As a result, the study does not use the indicator of R&D costs but uses two calculation ratios that characterize the R&D of the companies. In addition, based on previous studies (Ievdokymov et al, 2020;Zavalii et al, 2022;Serpeninova et al, 2022) in our study used three control variables -Leverage, Size and Dummy variable for ICT sub-sectors. Use of these variables will allow to control for a significant effects of company size, level of borrowing capital, and unseen role of ICT sub-sectors affiliation.…”
Section: Methodsmentioning
confidence: 99%