“…Prior research has identified factors that lead firms to engage in more philanthropy to natural disasters, including firm size (Zhang, Rezaee, & Zhu, 2009), firm profitability (Crampton & Patten, 2008), as well as firms seeking to atone for poor reputations (Jia & Zhang, 2015; Madsen & Rodgers, 2015; Muller & Kraussl, 2008) or public attention (Jia & Zhang, 2015). Studies in this area have also explored how institutional pressures from state actors and social norms influence philanthropic responses in different geographies (Gao, 2011; Zhang et al, 2009).…”