Do Millennials Care About NPOs? Intergenerational Differences in Attitudes Towards Nonprofit Organizations

Kovic, Marko; Hänsli, Nina

doi:10.1007/s11266-018-0025-8

Cited by 9 publications

(7 citation statements)

References 65 publications

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“…Indeed, some studies have found that the Millennial generation is equal to previous generational cohorts, such as Baby Boomers and Generation Xers, in their interest in volunteering. 70 Other studies have indicated that the domain of voluntary activities matters because Millennials are more likely to volunteer in civil and health organizations and are less likely to engage in religious organizations than older generations. 67 However, few studies have compared Millennials with earlier generations regarding volunteering.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

What Makes NPOs Sustainable in an Emergency? Examining the Effect of Person-Organization Fit and Generation on Volunteer Activities During the COVID-19 Pandemic

Choi¹,

Lee²,

Park³

2023

RMHP

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Purpose Despite the unprecedented challenges caused by the COVID-19 pandemic, nonprofit organizations (NPOs) continued providing services, thereby contributing to overcoming the pandemic. What enabled NPOs to sustain their service provision during this global emergency? This study attempts to answer this question by focusing on one of the essential pillars supporting the operation of NPOs: volunteers. More specifically, we aim to investigate how person–organization (P–O) fit and generation, particularly the Millennial generation, are related to engagement in voluntary activities during the COVID-19 pandemic. Methods We collected data through an online survey conducted in March 2021. This US national survey was completed by 2307 respondents, yielding the US Census balanced data regarding gender, age, race, education, and income. To analyze the data, we employed the two-stage Heckman selection model. Results Relying on P-O fit theory and generational theory, the study identifies what led existing volunteers to continue engaging in volunteer activities at their NPO during the COVID-19 pandemic despite the risks. We found that P-O fit mattered in volunteers’ decision to continue engaging. In addition, our study uncovered that when existing volunteers were Millennials, the relationship between P-O fit and engagement in voluntary activities strengthened during the pandemic. Conclusion This study contributes to expanding the explanatory power of the P–O fit theory by testing it in an emergency and extends the generational theory by clarifying under what conditions Millennials (aka Generation Me) transform themselves into Generation We. In addition, linking NPO management and emergency management, this study provides NPO managers with practical implications for securing reliable volunteers who will sustain the capacity of the NPO in a crisis.

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Section: Theory and Hypothesesmentioning

confidence: 99%

What Makes NPOs Sustainable in an Emergency? Examining the Effect of Person-Organization Fit and Generation on Volunteer Activities During the COVID-19 Pandemic

Choi¹,

Lee²,

Park³

2023

RMHP

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“…From the sociological point of view, “generation” is defined as a cohort of people who have been born and socialized into similar socio-historic circumstances and, therefore, share a similar set of values and attitudes (Lambert, 1972; Kovic and Hänsli, 2018). The current living generations are commonly divided into BB, Generation-X (Gen X), Generation-Y (Gen Y or Millennials) and Generation-Z (Gen Z or post-Millennials).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Intergenerational analysis of cash waqf behavior: lessons learned from Indonesia

Jatmiko

Haidlir

Azizon

et al. 2023

JIABR

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Purpose The proponents of cash waqf speak highly about its huge potential for mobilizing the third sector of the economy to fund the socio-economic development agenda. However, the under-collection issue has been characterizing the cash waqf movement globally. This study aims to examine how understanding the distinct cash waqf donating behavior across different generations has the potential to address the problem. Design/methodology/approach This study extends the theory of planned behavior by adding religiosity and knowledge variables into the standard model, using the partial least square structural equation modeling. A survey is conducted on 684 respondents representing the main provinces in Indonesia and four major generations (Baby Boomers [BB], Generations X, Y and Z). Findings Religiosity, Knowledge, Attitude, Subjective Norms and Perceived Behavioral Control directly or indirectly affect cash waqf intention. The effect is contingent on the characteristics of generations. Research limitations/implications This study covers only the Indonesian case with limited coverage of the more heterogeneous provinces in the country. The sample distribution for BB can also be enlarged. Practical implications Cash waqf institutions (government and private) should apply the dynamic segmenting strategy, where the diversification of the promotion, marketing, awareness and approaches are contingent on the different characteristics of each generation. Originality/value To the best of the authors’ knowledge, this is the first study evaluating the intergenerational determinants of Intention toward cash waqf, particularly in Indonesia.

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“…Other studies, however, have shown that Millennials are more narcissistic and selfish than earlier generations (Twenge, 2006;Twenge, Campbell, & Freeman, 2012). Still other studies have shown no significant differences concerning pro-sociality between generations (Kovic & Hänsli, 2018;Wong, Gardiner, Lang, & Coulon, 2008).…”

mentioning

confidence: 95%

Social Enterprises’ Social Orientation: The Impact on the Organizational Commitment of Employees

Choi

Lee

Hur

2020

J. Public Nonprof Aff.

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This study investigates the relationship between social enterprises’ social orientation and the organizational commitment of their employees. The study also examines differences in organizational commitment between Millennial social enterprise employees and social enterprise employees of earlier generations. The findings from the study indicate that a social enterprise’s pursuit of social purpose, shared decision- making, and social performance are all positively associated with the organizational commitment of its employees. Additionally, the findings suggest that, in general, Millennials have a lower level of organizational commitment to their social enterprise employer than do earlier generations. Indeed, the organizational commitment of Millennials, we find, is primarily (and significantly) influenced only by shared decision-making. These findings contribute to the literature on social enterprise as well as to the literature on organizational commitment by providing insight into unseen aspects of social enterprise management from the perspective of employees. From a practical standpoint, these findings provide social entrepreneurs and managers of social enterprises with practical guidance on how to improve their employees’ organizational commitment.

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Do Millennials Care About NPOs? Intergenerational Differences in Attitudes Towards Nonprofit Organizations

Cited by 9 publications

References 65 publications

What Makes NPOs Sustainable in an Emergency? Examining the Effect of Person-Organization Fit and Generation on Volunteer Activities During the COVID-19 Pandemic

What Makes NPOs Sustainable in an Emergency? Examining the Effect of Person-Organization Fit and Generation on Volunteer Activities During the COVID-19 Pandemic

Intergenerational analysis of cash waqf behavior: lessons learned from Indonesia

Social Enterprises’ Social Orientation: The Impact on the Organizational Commitment of Employees

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