Do Mobile Phone Service Consumers in the US Have Media Preference as Their Source of Information on Competing Mobile Phone Service Plans?

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N.

doi:10.1080/10496491.2017.1380107

Journal of Promotion Management

2017

DOI: 10.1080/10496491.2017.1380107

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Do Mobile Phone Service Consumers in the US Have Media Preference as Their Source of Information on Competing Mobile Phone Service Plans?

Goitom Tesfom

Nancy J. Birch

Jeffrey N. Culver

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Do Mobile Phone Service Consumers in the US Have Media Preference as Their Source of Information on Competing Mobile Phone Service Plans?

Cited by 1 publication

References 44 publications

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions

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