Do mobile shoppers feel smart in the smartphone age?

Park, Cheol; Jun, Jong Kun; Lee, Thae Min

doi:10.1504/ijmc.2015.067961

Cited by 17 publications

(11 citation statements)

References 28 publications

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“…Particularly regarding mobile shopping, further system-related and thus beneficial advantages should be emphasized. In addition to being independent of location and time, mobile shopping applications can also be used to access personalized, context-relevant, and time-critical information on the site if required [ 74 , 94 , 95 , 96 , 97 , 98 ].…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Akram

Fülöp

Tiron-Tudor

et al. 2021

IJERPH

112

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Order increases, supply chain disruptions, changing customer behavior, store closures, and more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly affect the online commerce forms of business. The coronavirus pandemic has a significant impact on digitalization and customer experience and well-being in mobile commerce. Since the beginning of the coronavirus pandemic, online sales and the number of online shoppers using wireless internet-enabled devices have increased tremendously. The article develops, an experimental study that captures COVID-19 and digital commerce’s impact in terms of customers’ experience and well-being during the pandemic period. The study explores the synergy between technology evolution and the effects of the COVID-19 pandemic on customers’ behavior based on survey data collection and the technology acceptance model (TAM). The results reveal that, for millennials, digital commerce seems to be the typical way of shopping and paying in the pandemic period since the oldest generations adopted in a smaller proportion the use of mobile devices for shopping and payments. Besides, retailers are confronted with great challenges raised by millennials’ expectations. The result confirms four of the six hypotheses based on the technology acceptance model (TAM). As a result, it shows that the easiness of use, trust, mobility, and customer involvement influences the behavioral intention of the customer to use mobile commerce, and that usefulness and customization does not influence the behavioral intention.

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Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Akram

Fülöp

Tiron-Tudor

et al. 2021

IJERPH

112

View full text Add to dashboard Cite

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“…In today's new SM environment (including BPs), customers care about values beyond monetary savings alone (e.g., sensory and emotional experience with a brand, certainty that a brand is trustworthy, and positive inferences of self-competence) when deciding on brand choices and subsequent behaviors. To date, literature on the role of SSF remains scarce given that its platform and applications to new technology only emerged relatively recently (e.g., Park et al, 2015). Consideration of SSF is thus justified because today's busy customers tend to be more concerned about best-value given the time and effort they invest in pursuing hedonic benefits apart from those (like monetary savings) that are merely utilitarian.…”

Section: Smart Shopper Feelingmentioning

confidence: 99%

Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic

Fang

Bhatti

2020

ITP

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PurposeNumerous companies have launched brand pages (BPs) on social networking sites to enhance customer-brand communication, cultivate the customer-brand relationship and promote brand loyalty. This study aims to investigate how BP affordances support social commerce.Design/methodology/approachThe study devises a theoretical model linking the proposed BP affordances (visibility, selectivity, persistence and interactivity) to three customer values (relationship quality, brand experience and smart shopping feeling [SSF]) to encourage brand loyalty and BP endorsement on the part of the customer.FindingsData collected from 591 respondents support all proposed hypotheses. The model explains high variances in brand loyalty and BP endorsement, indicating that relationship quality plays a more salient role in producing brand loyalty, while SSF plays a more important role in eliciting BP endorsement.Originality/valueThe study is unique in four ways. First, drawing on the lens of affordance, it proposes specific affordances for BPs and offers empirical results for their applicability. Second, by incorporating CDL into the research model, it illuminates the high explanatory power of these proposed BP affordances on the three customer values. Integrating the S-O-R model with the affordance perspective and CDL provides a more complete picture of the BP phenomenon. Third, it extends the reach of existing work by examining BP endorsement in social media as a dependent variable beyond brand loyalty, with SSF included as another source of values to shed more light on the relationships depicted in the model. Fourth, by taking trait competitiveness into account, it sheds further light on relationships between customer values and BP endorsement.

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“…While retailers offer virtual carts as functional holding spaces for intended online purchases, their study reveals other powerful utilitarian and hedonic motivations that explain the frequency of consumer' online cart use, such as securing online price promotions, obtaining more information on certain products, organising items, and entertainment. It has been observed that impulse buying and price dependency are increasing among mobile shoppers in the smart phone age (Park et al, 2015).…”

Section: Discussionmentioning

confidence: 99%

Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes

Dominici

Matić

Abbate

et al. 2016

IJEMR

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This paper aims to explore consumer attitudes toward using smart shopping cart, considering country of origin, gender, age, and intentions to use smart shopping carts while purchasing. Moreover, it investigates the influence of extracted factors on consumers' attitudes toward using smart shopping carts and the users' levels of digital competence. The data was collected through survey questionnaires using a purposive sample of 313 Croatian and Italian respondents. To this end, we applied statistical methodologies such as binary logistic regression, factor analysis, and analysis of variance. We found that, compared with Croatians, Italian respondents have a more positive attitude toward using smart shopping carts, regardless of age or gender. Moreover, we found that consumers are influenced by two major factors: functional and convenience. Consumers who purchase for functionality reasons will have preferences associated with faster product selection and speeding up the purchasing process without fearing that they lack the necessary expertise. If functionality has the tendency to increase, respondents will not lack ICT knowledge when purchasing with the smart cart. 230 G. Dominici et al.Keywords: internet retailing; smart shopping cart; functional factors; convenient factors; Croatia.Reference to this paper should be made as follows: Dominici, G., Matić, M., Abbate, T. and Di Fatta, D. (2016) 'Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes', Int.

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Do mobile shoppers feel smart in the smartphone age?

Cited by 17 publications

References 28 publications

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic

Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes

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