Do Not Go Cheaply Into That Good Night: Death Ritual Consumption in Asante, Ghana

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

“…According to Turley (2005), paraphrasing Bauman (1992), death is the wellspring of all cultural activity and contemporary consumer behavior (Baudrillard 1993). In a secular society, consumers banish morbid thoughts of their inevitable demise-what Bonsu and Belk (2003) term "terror management"-with compensatory consumption (Mandel and Smeesters 2008;Rindfleisch, Burroughs, and Wong 2009). However, consumers of Titanic cannot avoid wondering what they would do in the same terrible circumstances.…”

Bringing the market to life: screen aesthetics and the epistemic consumption object

“…Objects serve to tell stories and to remember as well as to represent and to commune (e.g. Belk, 1992b;Bonsu and Belk, 2003;Holt, 1995;Wallendorf and Arnould, 1988). Consumers may become highly and enduringly involved with consumption objects as evidenced by the devotion of Harley Davidson owners for their motor cycles (Pirsig, 1984;Schouten and McAlexander, 1995) and sports fans, who often stay involved with particular teams for entire lifetimes (Giulianotti, 1996;Holt, 1995).…”

“…Belk, 1988), between a sign and an object (e.g., Grayson and Shulman, 2000), between an individual and a community (e.g., Cova, 1993;Maffesoli, 1996), and even between the living and the dead (Bonsu and Belk, 2003). Brands may also be considered relationship objects linking consumers to other consumers, stories, images, and myths and vice versa (Fournier, 1998;Holt, 2003;McAlexander, Schouten and Koening, 2002).…”

The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context

“…Indeed, previous culture-centric work focusing on the global South (e.g. Arnould 1989, Bonsu and Belk 2003, Dolan and Scott 2009 has demonstrated the benefits of moving beyond Americo-Eurocentrism in consumer research. Contexts from global South help promote a distinctive logic of marketing and consumption practices which revitalizes the CCT field as a whole and promotes the development of theory.…”