2019
DOI: 10.1016/j.displa.2018.10.008
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Do red objects enhance sexual attractiveness? No evidence from two large replications

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Cited by 9 publications
(4 citation statements)
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“…The first is that women are motivated to enhance their attractiveness during ovulation (Haselton, Mortezaie, Pillsworth, Bleske-Rechek, & Frederick, 2007), and the second is that men perceive red as sexually attractive (Elliot & Niesta, 2008;Elliot, Tracy, Pazda, & Beall, 2013; c.f., Peperkoorn, Roberts, & Pollet, 2016). Though recent studies have failed find a relationship between red and perceived sexual attractiveness (Peperkoorn et al, 2016;Pollet, Costello, Groeneboom, Peperkoorn, & Wu, 2019), some researchers have suggested that men perceive red as sexually attractive because (1) red is associated with love, passion, sex, and romance; (2) red has the potential to attract attention perceptually; (3) red skin tone perhaps indicates sexual arousal; and finally (4) males of other species are attracted to red (Aslam, 2006;Bielert, Girolami, & Jowell, 1989;Elliot & Pazda, 2012;Elliot et al, 2013;Greenfield, 2005). Moreover, researchers have hypothesized that weather should moderate the effect of wearing red or pink at peak fertility (Tracy & Beall, 2014): If wearing red is driven by women's motivation to enhance their attractiveness during ovulation, the effect should emerge when alternative avenues for enhancing attractiveness (i.e., exposing more skin) are not available (i.e., the effect should emerge on relatively cold days; Tracy & Beall, 2014).…”
mentioning
confidence: 99%
“…The first is that women are motivated to enhance their attractiveness during ovulation (Haselton, Mortezaie, Pillsworth, Bleske-Rechek, & Frederick, 2007), and the second is that men perceive red as sexually attractive (Elliot & Niesta, 2008;Elliot, Tracy, Pazda, & Beall, 2013; c.f., Peperkoorn, Roberts, & Pollet, 2016). Though recent studies have failed find a relationship between red and perceived sexual attractiveness (Peperkoorn et al, 2016;Pollet, Costello, Groeneboom, Peperkoorn, & Wu, 2019), some researchers have suggested that men perceive red as sexually attractive because (1) red is associated with love, passion, sex, and romance; (2) red has the potential to attract attention perceptually; (3) red skin tone perhaps indicates sexual arousal; and finally (4) males of other species are attracted to red (Aslam, 2006;Bielert, Girolami, & Jowell, 1989;Elliot & Pazda, 2012;Elliot et al, 2013;Greenfield, 2005). Moreover, researchers have hypothesized that weather should moderate the effect of wearing red or pink at peak fertility (Tracy & Beall, 2014): If wearing red is driven by women's motivation to enhance their attractiveness during ovulation, the effect should emerge when alternative avenues for enhancing attractiveness (i.e., exposing more skin) are not available (i.e., the effect should emerge on relatively cold days; Tracy & Beall, 2014).…”
mentioning
confidence: 99%
“…Alternatively, the inconsistency in findings in this study with related programs of research could reflect various methodological heterogeneities (see Peperkoorn, Roberts & Pollet, 2016;Pollet, Costello, Groeneboom, Peperkoorn & Wu, 2019). Much of the research investigating color perception involves laboratory settings with rigorous controls on the hues and saturation in computer-presented stimuli (for a discussion, see Pazda, Thorstenson & Elliot, 2021).…”
Section: Heterogeneity In the Effects Of Red On Sexual Receptivitymentioning
confidence: 93%
“…Only such a combination can justify the conclusion that the hypothesis was effectively tested and falsified by the multisite replication. The following were the purely falsified hypotheses: that priming warm or cold with a handheld pack would cause more prosocial behavior (Lynott et al, 2014); that thinking about comfort foods reduces feelings of loneliness (Ong et al, 2015); that holding a red item makes a woman seem sexier (Pollet et al, 2019); and that trigger warnings increase feelings of vulnerability (Bellet et al, 2020). Wagenmakers et al ( 2016) also provided a seemingly true failure to replicate the finding that holding a pen in the lips (vs. the mouth), thereby evoking facial feedback of a smile or a frown, would alter ratings of how funny some cartoons are-but subsequent work has reaffirmed the hypothesis by showing that the Wagenmakers video manipulation check counteracted the manipulation (Noah et al, 2018).…”
Section: Explaining Failuresmentioning
confidence: 99%