“…The first is that women are motivated to enhance their attractiveness during ovulation (Haselton, Mortezaie, Pillsworth, Bleske-Rechek, & Frederick, 2007), and the second is that men perceive red as sexually attractive (Elliot & Niesta, 2008;Elliot, Tracy, Pazda, & Beall, 2013; c.f., Peperkoorn, Roberts, & Pollet, 2016). Though recent studies have failed find a relationship between red and perceived sexual attractiveness (Peperkoorn et al, 2016;Pollet, Costello, Groeneboom, Peperkoorn, & Wu, 2019), some researchers have suggested that men perceive red as sexually attractive because (1) red is associated with love, passion, sex, and romance; (2) red has the potential to attract attention perceptually; (3) red skin tone perhaps indicates sexual arousal; and finally (4) males of other species are attracted to red (Aslam, 2006;Bielert, Girolami, & Jowell, 1989;Elliot & Pazda, 2012;Elliot et al, 2013;Greenfield, 2005). Moreover, researchers have hypothesized that weather should moderate the effect of wearing red or pink at peak fertility (Tracy & Beall, 2014): If wearing red is driven by women's motivation to enhance their attractiveness during ovulation, the effect should emerge when alternative avenues for enhancing attractiveness (i.e., exposing more skin) are not available (i.e., the effect should emerge on relatively cold days; Tracy & Beall, 2014).…”