“…Theoretical work such as Ray (2006), Dalton et al (2016), Genicot and Ray (2017) and Lybbert and Wydick (2018) has provided a framework for understanding the role that aspirations may play in development settings. At the same time, experimental work has sought to understand whether light-touch aspirations interventions are able to increase investments in education and family enterprises (Bernard et al, 2014;Janzen et al, 2017;Riley, 2017;Aguinaga et al, 2019;Batista and Seither, 2019;Bhan, 2020;Orkin et al, 2021;and Rojas et al, 2022), where this new body of research has generally found modest to strong impacts from interventions that highlight the achievements of potential role models who in other ways are similar to the subjects. 1 Our research seeks to contribute to this emerging literature through a coaching intervention among Bolivian dairy farmers, involving a video-based documentary, that emphasizes role-modeling and aspiring to best dairy-farming practices and higher levels of milk production.…”