Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media

Argyris, Young Anna; Nelson, Victoria R.; Wiseley, Kaleigh Anne; Shen, Ruoyu; Roscizewski, Alexa

doi:10.1016/j.tele.2022.101918

Cited by 8 publications

(6 citation statements)

References 60 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The “Understanding COVID” strategy contemplated some key elements that the scientific literature identifies for a campaign to be successful [ 32 ]. These include (1) messages that focus on the identity of the population, (2) the use of visual aids, and (3) the use of social networking features to encourage interaction.…”

Section: Discussionmentioning

confidence: 99%

Understanding COVID: Collaborative Government Campaign for Citizen Digital Health Literacy in the COVID-19 Pandemic

López-Ventoso¹,

González²,

Fernández-García³

et al. 2023

Life

View full text Add to dashboard Cite

The strategy “Understanding COVID” was a Public Health campaign designed in 2020 and launched in 2021 in Asturias-Spain to provide reliable and comprehensive information oriented to vulnerable populations. The campaign involved groups considered socially vulnerable and/or highly exposed to COVID-19 infection: shopkeepers and hoteliers, worship and religious event participants, school children and their families, and scattered rural populations exposed to the digital divide. The purpose of this article was to describe the design of the “Understanding COVID” strategy and the evaluation of the implementation process. The strategy included the design and use of several educational resources and communication strategies, including some hundred online training sessions based on the published studies and adapted to the language and dissemination approaches, that reached 1056 people of different ages and target groups, an accessible website, an informative video channel, posters and other pedagogical actions in education centers. It required a great coordination effort involving different public and third-sector entities to provide the intended pandemic protection and prevention information at that difficult time. A communication strategy was implemented to achieve different goals: reaching a diverse population and adapting the published studies to different ages and groups, focusing on making it comprehensible and accessible for them. In conclusion, given there is a common and sufficiently important goal, it is possible to achieve effective collaboration between different governmental bodies to develop a coordinated strategy to reach the most vulnerable populations while taking into consideration their different interests and needs.

show abstract

Section: Discussionmentioning

confidence: 99%

Understanding COVID: Collaborative Government Campaign for Citizen Digital Health Literacy in the COVID-19 Pandemic

López-Ventoso¹,

González²,

Fernández-García³

et al. 2023

Life

View full text Add to dashboard Cite

show abstract

“…The US state of New York, for example, was a stronghold of anti-vaccine sentiment before 2020, which pivoted after the arrival of covid-19 vaccines. Despite intensifying hesitancy and misinformation waves, the state outpaced the national average for vaccination rates, benefiting both public health77 and economic returns 78. This success is attributed to strategies that, on top of tackling misinformation, also cultivated trust in the source of the vaccine, the messenger, and the provider, involving use of the military (a highly trusted organisation in the US), diverse community messengers (including community health workers and faith leaders), and a broad network of vaccination locations 79808182.…”

Section: Developing Better Interventions To Confront Vaccine Hesitanc...mentioning

confidence: 99%

“…Such information would complement the evidence we already have from a variety of study types, improving the design of new, robust, and appropriately targeted interventions. Because most published interventions focused on attitudes and intentions rather than on actual vaccination, however, there remains an urgent need for direct partnerships between behavioural researchers with healthcare clinics and public health agencies 77. Meaningfully developing those partnerships promises direct benefits for more reliable scientific insights that would improve the health and well being of entire populations.…”

Section: It Is Worth It To Get These Campaigns Rightmentioning

confidence: 99%

Behavioural interventions to reduce vaccine hesitancy driven by misinformation on social media

Ruggeri,

Vanderslott,

Yamada

et al. 2024

BMJ

Self Cite

View full text Add to dashboard Cite

“…It is important to note that evidence supporting the use of these channels in healthcare interventions is not yet clear. While some researchers refer to the potential of social media interventions for other health fields, for example for improving exercise behaviors [24,25], for improving health literacy and promoting behavior change [26,27], or delivering interventions to minority groups [28]; other researchers have highlighted the lack of a strong evidence supporting the use of these channels in healthcare interventions and therefore claiming more research on this field [29,30]. Evidence on the effectiveness of social media interventions for mental health is similar.…”

Section: Reflections On the Trends And Recommendations For Future Res...mentioning

confidence: 99%

Exploring the Evolution of Social Media in Mental Health Interventions: A Mapping Review

Gabarron,

Reichenpfader,

Denecke

2023

Yearb Med Inform

View full text Add to dashboard Cite

Background: With the rise of social media, social media use for delivering mental health interventions has become increasingly popular. However, there is no comprehensive overview available on how this field developed over time. Objectives: The objective of this paper is to provide an overview over time of the use of social media for delivering mental health interventions. Specifically, we examine which mental health conditions and target groups have been targeted, and which social media channels or tools have been used since this topic first appeared in research. Methods: To provide an overview of the use of social media for mental health interventions, we conducted a search for studies in four databases (PubMed; ACM Digital Library; PsycInfo; and CINAHL) and two trial registries (Clinicaltrials.gov; and Cochranelibrary.com). A sample of representative keywords related to mental health and social media was used for that search. Automatic text analysis methods (e.g., BERTopic analysis, word clouds) were applied to identify topics, and to extract target groups and types of social media. Results: A total of 458 studies were included in this review (n=228 articles, and n=230 registries). Anxiety and depression were the most frequently mentioned conditions in titles of both articles and registries. BERTopic analysis identified depression and anxiety as the main topics, as well as several addictions (including gambling, alcohol, and smoking). Mental health and women's research were highlighted as the main targeted topics of these studies. The most frequently targeted groups were “adults” (39.5%) and “parents” (33.4%). Facebook, WhatsApp, messenger platforms in general, Instagram, and forums were the most frequently mentioned tools in these interventions. Conclusions: We learned that research interest in social media-based interventions in mental health is increasing, particularly in the last two years. A variety of tools have been studied, and trends towards forums and Facebook show that tools allowing for more content are preferred for mental health interventions. Future research should assess which social media tools are best suited in terms of clinical outcomes. Additionally, we conclude that natural language processing tools can help in studying trends in research on a particular topic.

show abstract

Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media

Cited by 8 publications

References 60 publications

Understanding COVID: Collaborative Government Campaign for Citizen Digital Health Literacy in the COVID-19 Pandemic

Understanding COVID: Collaborative Government Campaign for Citizen Digital Health Literacy in the COVID-19 Pandemic

Behavioural interventions to reduce vaccine hesitancy driven by misinformation on social media

Exploring the Evolution of Social Media in Mental Health Interventions: A Mapping Review

Contact Info

Product

Resources

About