Do social media matter? Examining social media use and youths’ political participation during the 2019 Nigerian general elections

Mustapha, Lambe Kayode; Omar, Bahiyah

doi:10.1080/00358533.2020.1788766

Cited by 18 publications

(11 citation statements)

References 64 publications

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“…A study by Omotayo & Folorunso (2020) reveals that youths leveraged social media in Nigeria's recent elections, especially Facebook, to participate in the political processes. The active involvement of youths in the 2019 politics through social media platforms, especially Facebook was described as a paradigm-changing development in political participation (Mustapha & Omar, 2020). In driving political engagement on Facebook, sometimes hashtag tools are used for campaigning and mobilizing participation for elections.…”

Section: Brief Review Of Literaturementioning

confidence: 99%

Social Media in Politics: Interrogating Electorate-Driven Hate Speech in Nigeria's 2019 Presidential Campaigns

Nwozor

Ajakaiye

Okidu

et al. 2022

JeDEM

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Social media has become an indispensable and dominant means of communication and dissemination of information worldwide. This paper focuses on the use of Facebook by political supporters and electorates to canvass for support for their preferred presidential candidates in the 2019 general elections and the underlying hate speech that emanated therefrom. In this context, this paper seeks to critically evaluate how political supporters and electorates used the instrumentality of Facebook to share hate messages during the 2019 presidential election and its impact on Nigeria’s political space. The results of this paper indicate widespread dissemination of hate comments by political supporters and electorates in the furtherance of their support for their preferred presidential candidates. The paper advocates responsible use of Facebook in electioneering and the imperative of regulation to guard against the circulation of hate electoral comments that could heat up the political arena and trigger electoral violence.

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Section: Brief Review Of Literaturementioning

confidence: 99%

Social Media in Politics: Interrogating Electorate-Driven Hate Speech in Nigeria's 2019 Presidential Campaigns

Nwozor

Ajakaiye

Okidu

et al. 2022

JeDEM

View full text Add to dashboard Cite

show abstract

“…This study developed a research model depicting the relationship between media salience, political participation, and political trust (see Figure 1). Both mainstream and social media use for political news reinforces political participation by playing an essential role in bringing the politicians and the generality of the people together (Kiousis, 2004;Mustapha & Omar, 2020). Through the media, people are informed, educated, and influenced politically.…”

Section: Salience In the Media And Politicalmentioning

confidence: 99%

“…Unlike previous studies that investigated the effect of social media on political participation (Dagona et al, 2013;Mustapha & Omar, 2020), we focused on the effect of corruption salience by mainstream and social media on political trust in Nigeria and the mediating effects of political participation on the relationship between salience in media and political trust. It is important to note that most past studies examining media influence on political trust were carried out in western contexts (Camaj, 2014;Ceron, 2015), with a few studies conducted in Asian nations (Wang, 2016;Wilkes, 2015).…”

Section: Introductionmentioning

confidence: 99%

Salience in the Media and Political Trust in Nigeria: The Mediating Role of Political Participation

Akinola

Omar

Mustapha

2021

JSSH

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Political distrust is prevalent in many parts of the world. Scholars have discovered many factors affecting political trust, but they have paid little attention to the influence of issue salience in the media on political trust. Focusing on the role of media in assigning salience to corruption issues in Nigeria, this study examined the influence of mainstream media and social media on political trust. In addition, we treated political participation as a mediating factor and investigated its effect on the relationship between perceived salience of corruption in media and political trust. A survey was conducted on a sample of 688 Nigerians aged above 18 years old using a multi-stage cluster sampling technique. The data was later analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM). We found that salience in media predicted political trust, and the effect was stronger for social media than mainstream media contexts. Our findings also suggested that political participation directly affected political trust and was a significant mediator that affected the relationships between salience in the mainstream media (SMM) and political trust and between salience in the social media (SSM) and political trust. The results imply that salience in media leads to political participation, leading to political trust. This study supports the assumptions of both agenda-setting and agenda-melding theories. It suggests that policymakers in Nigeria should adopt media, especially social media, to restore the people’s trust in government.

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“…Political knowledge in this study is depicted as perceived political knowledge that refers to participants' perception on their own level of information about parties, leadership, issues and current political alignments. Seven items to measure this construct were adapted from the empirical studies of Mustapha and Omar (2020), and Skoric and Zhang (2019). Participants' response was recorded on 5point Likert scale.…”

Section: Measurementmentioning

confidence: 99%

Social Media and COVID-19 News Sharing: Keeping Political Antecedents in Perspective

Tariq

Shahzad

Zolkepli

2021

pjsr

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COVID-19 pandemic has piqued the research interest of medical professionals and social scientists. In social sciences COVID-19 based political campaigns and trends on social media have extended their implications in the domain of political communication. The dissemination of COVID-19 news on social media is widespread, however, the political factors influencing the spread of such news are less discussed. To explore these factors, we evaluated empirical data from 390 social media users in Pakistan by applying PLS-SEM modeling. Snowball sampling was implied to collect the data. Political interest, partisanship, political knowledge, and political efficacy were incorporated as antecedents of COVID-19 news sharing on social media. Major findings show political interest as the most significant antecedent of COVID-19 news sharing followed by political knowledge and partisanship. However, political efficacy did not display any significant influence on participants’ intentions of sharing COVID-19 news via social media. Based on the findings, theoretical and policy implications are suggested. Keywords: Social Media; COVID-19 News Sharing; Political Interest; Partisanship; Political Knowledge; Political Efficacy

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Do social media matter? Examining social media use and youths’ political participation during the 2019 Nigerian general elections

Cited by 18 publications

References 64 publications

Social Media in Politics: Interrogating Electorate-Driven Hate Speech in Nigeria's 2019 Presidential Campaigns

Social Media in Politics: Interrogating Electorate-Driven Hate Speech in Nigeria's 2019 Presidential Campaigns

Salience in the Media and Political Trust in Nigeria: The Mediating Role of Political Participation

Social Media and COVID-19 News Sharing: Keeping Political Antecedents in Perspective

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