Do technology and social media preferences differ with age? A study of the use of social technologies for business purposes in Spain

Abstract

Social technologies have rapidly become part of the workplace culture with companies using social platforms to communicate, for customer service, to gain exposure and create awareness, to gain new customers, to increase revenue and profits, for marketing purposes, to network and build relationships, and for recruiting purposes. This paper reports the results of a study of the usage of social technologies by working women in Spain to determine the purposes for using these platforms in a business environment. Furthermore, statistical analyses of the data reveal whether the age of the respondents make a difference in social media preferences. Based on these results, organizations will have a better grasp of how to optimize the use of social technologies in business and which age groups are better suited for managing specific platforms based on the purposes studied, thus adding to the literature in the field.

The Influence of Social Media Technology With Reference to Facebook on Work Performance: Organisational Framework as Mediator

“…Thirdly, this research has established a significant relationship between online social media (Facebook) and employees' work performance, which supports hypothesis H3. This research result can be validated by previous scholars (Babu et al, 2020;Park et al, 2020;Abdullah & Panneerselvam, 2019;Al Halalmeh, 2020;Teece et al, 2016;Alahyari et al, 2017;Tallon et al, 2018;Collins, 2010;Schroeder, 2016;Osazee-Odia, 2017;Huang & Liu, 2017;Nord et al, 2018) who asserted that online social media platforms had caused exponential progress, performance and competencies among employees in an organisation. Moreover, the findings of this research have invalidated the previous researchers (Shakki et al, 2019;Bailey, 2018;Akram & Kumar, 2017;Yang & Treadway, 2016;Diercksen et al, 2013a&b;Munene & Nyaribo, 2013;Cilliers, 2013;Hinduja & Patchin, 2010;Ferris et al, 2008) who discovered adverse effects of online social media on work performance.…”

“…Evidence shows that online social media platforms have caused exponential progress and performance among employees in an organisation. This evidence was brought to light by several scholars (Park et al, 2020;Abdullah & Panneerselvam, 2019;Al Halalmeh, 2020;Teece et al, 2016;Alahyari et al, 2017;Tallon et al, 2018;Collins, 2010;Schroeder, 2016;Osazee-Odia, 2017;Huang & Liu, 2017;Nord et al, 2018). In addition, a more recent study conducted by (Babu et al, 2020) has discovered that online social media used by employees enriches their competencies and heightens their work performance.…”

“…The degree of closeness, mutual agreement and also individual willingness will be significant factors for sociability development. The social media mechanism such as Facebook will help develop sociability through acquaintances and interactions, which helps employees develop and achieve more incredible work performance (Collins, 2010;Schroeder, 2016;Osazee-Odia, 2017;Huang & Liu, 2017;Nord et al, 2018).…”

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

“…Social media has provided many channels for the development of entrepreneurship, also among women. Understanding the benefits of social media in business differs according to age [43]. The age of respondents is often used as a control variable in social media usage recognition.…”

Resolving the small‐pockets problem helps clarify the role of education and political ideology in shaping vaccine scepticism

“…One reason for doing this is evidence that the effects of health literacy on vaccination take-up tend to be age-dependent (Lorini et al, 2018). We also reasoned that different ages would potentially have different avenues through which they would consume information about vaccinations (e.g., through social media versus through traditional media such as television and written press; Nord, Espinosa, Paliszkiewicz, & Madra-Sawicka, 2020). Experimental work (Betsch, Renkewitz, Betsch, & Ulsh€ ofer, 2010), survey work (Jones et al, 2012), qualitative analysis of anti-vaccination communities (Smith & Graham, 2019), and computational analyses (Johnson et al, 2020) have all highlighted the role of social media in nourishing and distributing anti-vaccination views.…”