2022
DOI: 10.3390/foods11020167
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Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt

Abstract: The objective of this research was to evaluate the sensory expectation and buying intention of consumers from different Brazilian regions for skyr-type yogurt based on the colors and sweetener on its label. Ten images of skyr mango yogurt labels were created varying in color (orange, white, yellow, blue, and green) and sweetening agent (sucrose and natural sweeteners). Consumers (151 consumers) were asked to rate their expectation for the ideal of sweetness, healthiness, acceptance, and buying intention. Label… Show more

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Cited by 4 publications
(2 citation statements)
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“…Sweetened yoghurts can contain more than 8% of added sugar [2,6]. Sugar is an important component in dairy products [7], especially yoghurts, since consumers consider the sweet flavor as one of the most significant sensory characteristics of this product [8].…”
Section: Introductionmentioning
confidence: 99%
“…Sweetened yoghurts can contain more than 8% of added sugar [2,6]. Sugar is an important component in dairy products [7], especially yoghurts, since consumers consider the sweet flavor as one of the most significant sensory characteristics of this product [8].…”
Section: Introductionmentioning
confidence: 99%
“…Nevertheless, companies are promoting new products derived from whey and dairy combinations and original products like whole milk, condensed milk, and milk cream. Additionally, product packaging is a widely employed strategy by these companies to attract consumer attention and drive purchases [ 15 ]. This packaging closely resembles the original product, with only minor differences, and is therefore marketed alongside the original products.…”
Section: Introductionmentioning
confidence: 99%