Do Tourists Dream of Urban Air Mobility? Psychology and the Unified Theory of Acceptance and Use of Technology

Radic, Aleksandar; Quan, Wei; Ariza-Montes, Antonio; Koo, Bonhak; Kim, Jinkyung Jenny; Chua, Bee-Lia; Gil-Marín, Miseldra; Han, Heesup

doi:10.1080/19388160.2024.2326950

Cited by 2 publications

(2 citation statements)

References 87 publications

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“…Tourists' hedonic motivation significantly influences their intention to use, similar to findings from studies by Winter et al [83], Radic et al [84], and Yavuz [49]. This further corroborates that unlike commuting in urban areas, people prioritize enjoyment during travel [29].…”

Section: Theoretical Implicationssupporting

confidence: 83%

“…ATAM extends the TPB-TAM framework, with the first additional construct being hedonic motivation derived from UTAUT2, defined as the fun or pleasure derived from using a technology, and it has been shown to play an important role in determining technology acceptance and use [36]. Recent studies have confirmed the significant impact of hedonic motivation on the intention to use eVTOLs [83,84]. Therefore, we propose the following hypothesis: H4.…”

Section: Hypotheses Developmentmentioning

confidence: 95%

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Exploring AAM Acceptance in Tourism: Environmental Consciousness’s Influence on Hedonic Motivation and Intention to Use

Suo,

Li,

Tang

et al. 2024

Sustainability

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Tourist destinations thrive on sustainable development. Electric vertical take-off and landing (eVTOL) aircraft, representing energy-efficient advancements in aviation that are pivotal to advanced air mobility (AAM), have garnered attention. Yet, the discourse on eVTOLs’ role in tourism remains scant. This study, drawing from 450 samples in the Mogan Mountain Scenic Area, introduces the AAM-tourism acceptance model (ATAM). It integrates the theory of planned behavior (TPB) and technology acceptance model (TAM) theoretical frameworks, incorporating environmental consciousness, perceived safety, hedonic motivation, and personal innovativeness, assessing their influence on tourists’ eVTOL usage intention through a structural equation model (SEM). The results reveal that environmental consciousness significantly impacts hedonic motivation and perceived usefulness, driving eVTOL adoption. Furthermore, personal innovativeness influences intention through hedonic motivation and perceived behavioral control. Therefore, environmental consciousness and hedonic motivation align deeply with eVTOL attributes, both significantly positively influencing intention to use. Thus, the study validates eVTOL’s viability in tourism and its potential for sectoral expansion. Moreover, it offers insights into how psychological factors shape eVTOL adoption, guiding the promotion of eVTOL sightseeing services and informing research on AAM acceptance across various domains.

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Section: Theoretical Implicationssupporting

confidence: 83%