Do traditional market consumers care about the halal meat label? A case study in Taiwan

Yang, Shang-Ho

doi:10.22434/ifamr2018.0102

Cited by 11 publications

(10 citation statements)

References 40 publications

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“…Many other authors also explored the impact of religiosity on buying intention (Hussain et al, 2016;Khan and Azam, 2016;Awan et al, 2015;Jamal and Sharifuddin, 2015). Despite the fact that researchers have studied the relationship between religiosity and halal products, most have narrowly focussed on halal meat (Bonne et al, 2006(Bonne et al, , 2007Mahbubi et al, 2019;Yang, 2019). The idea of halal brands is comprehensive and goes beyond meat products.…”

Section: Influence Of Religiosity On Buying Intentions and Theory Of Planned Behaviour Antecedentsmentioning

confidence: 99%

Role of halal literacy and religiosity in buying intention of halal branded food products in India

Khan¹,

Arafat

Azam

2020

JIMA

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Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned behaviour (TPB) was used as a framework. Apart from religiosity and halal literacy, the influence of attitude, social norms and perceived behavioural control of halal on buying intention were also tested. Design/methodology/approach The study uses a survey design. The data were collected from 350 individual respondents, using a closed-ended, structured questionnaire. The quality of the measurement model has been assessed through reliability testing, factor loading, average variance extracted and Fornell-Larcker criterion. The test of hypotheses was conducted by performing the partial least square structural equation modelling. Findings The result of hypotheses testing shows that both intrinsic and extrinsic types of religiosities did not have a direct influence on buying intention. However, religiosity (extrinsic and intrinsic) and halal literacy have significant relationships with most of the antecedents of the intention of the TPB. In addition, both kinds of religiosities (extrinsic and intrinsic) and halal literacy had a significant indirect effect (through TPB antecedents) on buying intention. Originality/value Muslim population in India is one of the largest in the world, yet there is a lack of popular halal branded food products in the market. Nevertheless, few researchers have attempted to study the consumer behaviour of the Muslim population for halal products in India. A large amount of research work on halal food behaviour is from countries such as Malaysia and Indonesia, where the Muslim population is in the majority and halal brands are already popular. Further, this paper studies the impact of dimensions of religiosity, which has been overlooked by researchers studying the halal food purchasing behaviour. The study also explores the impact of halal literacy, an understudied construct in halal marketing literature. The present study is amongst the earliest empirical research based on Muslim consumers in India on the topic of halal branded food products.

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Section: Influence Of Religiosity On Buying Intentions and Theory Of Planned Behaviour Antecedentsmentioning

confidence: 99%

Role of halal literacy and religiosity in buying intention of halal branded food products in India

Khan¹,

Arafat

Azam

2020

JIMA

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“…Future studies are needed to compare the importance of health-related factors in shaping the behaviour of Muslim and non-Muslim customers towards halal food. Furthermore, we recommend future studies to investigate the influence of health-related factors on other behaviours such as loyalty and willingness to pay. Although Yang (2019), Jalil et al (2018); and Rezai et al (2010) have shown the significant influences of demographic factors on customer behaviour towards halal food, their influences rarely have been controlled in the previous studies which can influence the accuracy of the results. We recommend that future studies consider demographic factors such as age, gender, income and education as control variables. In comparison to cognitive factors, the potential influences of emotional factors on behaviour towards halal food have been rarely considered.…”

Section: Discussion: Research Gaps and Future Research Directionsmentioning

confidence: 99%

Customer behaviour towards halal food: a systematic review and agenda for future research

Iranmanesh

Senali

Ghobakhloo

et al. 2021

JIMA

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Purpose The halal food market is a large and fast-growing market. To maintain and boost the growth of the halal food industry, scholars have attempted to understand the behaviour of Muslims and non-Muslims towards halal food. To advance understating of previous studies on behaviour towards halal food and shedding light on future studies, this study aims to systematically review the literature. Design/methodology/approach A sample of 985 peer-reviewed papers was extracted from Scopus and Web of Science databases. A total of 96 articles related to customers' behaviour towards halal food by reviewing the titles, abstracts and contents of the extracted articles were identified and reviewed. Findings This study illustrates: (i) various research designs and methodology used in halal food context, (ii) theories that researchers used to explain customer behaviour towards halal food, (iii) most tested behaviours and (iv) determinants of customer behaviour towards halal food. Originality/value The findings provide deep insights into the current state of halal food literature. This paper highlights many gaps in the literature and suggests directions for future studies to advance the understanding of customer behaviour towards halal food. This study will help researchers to identify the new dimensions of research and contribute to the literature.

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“…The agriculture sector of Taiwan has faced an enormous change in recent years. The reasons for such changes include the necessary response to economic downturns, fitting new employment requirements in agriculture sector, re-positioning for global competitiveness, new consumer's living concepts and trends, and the need for a technological upgrade to increase efficiency and effectiveness beyond traditional ways (Han and Hou, 2016;Lin, 2019;Su, and Wu, 2015;Yang, 2019). It has also been seen that there was a major pressure as a result of rapid economic development and increasing labor costs in recent decades (Ka, 2018).…”

Section: Types Of Agricultural Production In Taiwan and Consumption Levelmentioning

confidence: 99%

New agriculture business model in Taiwan

Lee

Liu

Lin

et al. 2020

IFAM

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We offer an integrative introduction, analysis, and commentary for the new agribusiness models (mainly for crop production) in Taiwan, an important economy in Asia. Taiwan’s economy has been relying heavily on agriculture-based business, even against the fact that its high-technology industries occupy major media explosion opportunities. We start with the introductory discussions of Taiwan’s agricultural backgrounds and development. Then we review and analyze the developing agribusiness models at macro and micro levels. Based on those analyses, we propose promising directions for future studies and agribusiness practices.

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Do traditional market consumers care about the halal meat label? A case study in Taiwan

Cited by 11 publications

References 40 publications

Role of halal literacy and religiosity in buying intention of halal branded food products in India

Role of halal literacy and religiosity in buying intention of halal branded food products in India

Customer behaviour towards halal food: a systematic review and agenda for future research

New agriculture business model in Taiwan

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