“…The empirical evidence supporting a central role for motivation in smoking cessation is mixed. Although there is strong evidence that it is predictive of making quit attempts, this does not seem to translate into prediction of maintenance-or its converse, relapse (e.g., Borland, Owen, Hill, & Schofield, 1991;Hyland et al, 2006;Segan, Borland, & Greenwood, 2002;West, McEwan, Bolling, & Owen, 2001;Zhou et al, 2009). None of the above studies found evidence that motivational factors (including positive expectancies) predicted quit maintenance among those who tried, and some found significant negative associations (e.g., Borland et al; Hyland et al).…”