The level of quality of graduates of higher education institutions is currently considered as one of the factors ensuring economic efficiency. The transition to new state educational and professional standards based on a competent format requires the development of methodological support for assessing the mastery and assimilation of competencies by students. The authors suggest a methodical approach to the development of tools for assessing the quality of educational services on the basis of assessing the quality of vocational training of graduates of universities, including principles, a system of indicators and their criteria, a single and integral indicator of evaluation, an algorithm for conducting. Unlike existing approaches, oriented mainly to knowledge modification, the recommended option is oriented to modern labor market requirements, and allows to take into account economic, social and organizational-technical aspects. The results of the approbation, conducted in the context of the directions of training specialists of the Siberian Federal University for the production and non-manufacturing industries, confirmed the practical orientation of the toolkit, and allowed to determine the directions of improving the activity of the university in improving the quality of educational services.