“…As mentors, colleagues, and reviewers, we could embark on a more reflective, culturally sensitive approach in providing feedback to young scholars. Instead of seeking and acclaiming only "universal knowledge" and "theoretical contributions", we could start recognising (and embracing) diversity in research themes, types of inquiry, methods, tools, and forms of scholarship (Avison et al, 2018) and start valuing (and accepting) both theoretical and applied contributions that address pressing and current issues (Davison & Bjørn-Andersen, 2019). There are many new opportunities, such as citizen science (Levy & Germonprez, 2017;Lukyanenko et al, 2019) and other forms of engaged research, that are found rather rarely in IS research.…”