“…We argue that such analysis is an important first step in assessing the potential contribution of SMS (and eHealth more broadly); a second step would be to select mHealth strategies that are worthy of scale as part of a strength, weakness, opportunities, and threats analysis or other strategies used by governments and implementing agencies to make these decisions. With such complexities identified and strategies in place to attempt to manage some complexities, robust monitoring and evaluating frameworks are needed to ensure that SMS investments effectively address identified challenges and equip key actors to handle existing and emerging complexity-capacities that are critical for sustaining and scaling up interventions in resource poor settings (Leon, Schneider, & Daviaud, 2012, Mair et al, 2012Paina & Peters, 2011;Subramanian, Naimoli, Matsubayashi, & Peters, 2011). To date, rigorous evaluation of programs using SMS technology has been limited, and further research in this area will be vital to ensure that potential benefits of mHealth innovations reduce health inequities and reach those most in need (Patil, 2011).…”