Do we need to be an Einstein to figure out what the acronym in the EINSTEIN study stands for?

The use of coercive trial acronyms should be discouraged

“…Finally, there are trial acronyms that are not really acronyms, but just famous persons' names, which sound nice, are easy to remember and thus attract a large number of trial investigators. Examples are EINSTEIN, MICHELANGELO, MATISSE, PICASSO and REMBRANDT, none of which is a true acronym [30,31]. I am even aware of instances wherein the investigators select a catchy or colorful acronym first and then dream up a suitable study with words containing letters to match it.…”