2021
DOI: 10.1016/j.jbusvent.2020.106076
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Do we understand each other? Toward a simulated empathy theory for entrepreneurship

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Cited by 50 publications
(35 citation statements)
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“…To streamline the theory development process and to address endogeneity issues in belief formation, entrepreneurs may also benefit from engaging in ethnographic customer interviews and observations, thus conducting empathetic vicarious mental simulations of others' experience (Packard & Burnham, 2021), through which entrepreneurs seek to understand deep underlying needs and problems in the market (Grandori, 2010), emotional expressions of dissatisfaction with existing offerings (pain points), and ideas about how to improve the situation (Camuffo et al, 2020). Airbnb's Chesky again provides an illustration:…”
Section: Belief Formation Heuristicsmentioning
confidence: 99%
“…To streamline the theory development process and to address endogeneity issues in belief formation, entrepreneurs may also benefit from engaging in ethnographic customer interviews and observations, thus conducting empathetic vicarious mental simulations of others' experience (Packard & Burnham, 2021), through which entrepreneurs seek to understand deep underlying needs and problems in the market (Grandori, 2010), emotional expressions of dissatisfaction with existing offerings (pain points), and ideas about how to improve the situation (Camuffo et al, 2020). Airbnb's Chesky again provides an illustration:…”
Section: Belief Formation Heuristicsmentioning
confidence: 99%
“…However, empathy can also be seen as an individual trait or disposition (Aw et al, 2020;Beadle et al, 2012;Davis, 1983Davis, , 2018. In addition, we have not yet talked about empathic accuracy as the ability to be accurate in the empathic understanding or on how well this mental simulation in terms of imagining the other's situation works (Packard & Burnham, 2021). In other words, what happens when emotions do not match or are not mirrored due to, for instance, lack of information or misinformation (Wondra & Ellsworth, 2015)?…”
Section: Theoretical Implicationsmentioning
confidence: 99%
“…Entrepreneurship is a person's creative action in making something with no value to becoming something profitable (Packard & Burnham, 2021). In entrepreneurship, one requires commitment and courage to calculate opportunities and take risks (Djatmika & Rahayu, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%