2014
DOI: 10.2139/ssrn.2416122
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Do Women Prefer Pink? The Effect of a Gender Stereotypical Stock Portfolio on Investing Decisions

Abstract: We investigate whether lack of familiarity with the companies in the stock market index may contribute to a gender gap in stock market participation and risk taking. We consider the Netherlands because recent reforms have reduced the generosity of mandatory pension and social security arrangements and created the need for many employees to decide on how to allocate (pension) savings. Moreover, the gender gap in pensions in the Netherlands is above that of the OECD average. We construct a "pink" portfolio with … Show more

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Cited by 13 publications
(9 citation statements)
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“…Women, for example, could represent a potential market for risky SR investments, which has not been fully exploited yet. In line with Prast et al (2015), alternative investment possibilities may increase women's participation in risky financial market products.…”
Section: Resultsmentioning
confidence: 98%
“…Women, for example, could represent a potential market for risky SR investments, which has not been fully exploited yet. In line with Prast et al (2015), alternative investment possibilities may increase women's participation in risky financial market products.…”
Section: Resultsmentioning
confidence: 98%
“…The gender gap in stock market participation is usually explained either by women's lower financial knowledge (Van Rooij et al, 2012;Lusardi and Mitchell, 2008), lower numeracy (Almenberg and Dreber, 2015), lack of familiarity with financial products (Prast et al, 2014) or lower risk tolerance (Croson and Gneezy, 2009;Dohmen et al, 2011). We extend this literature in three ways.…”
Section: Introductionmentioning
confidence: 94%
“…This is of importance as understanding the preferences of male and female investors for firm-specific characteristics would help to mitigate a part of the gender gap in investing behaviour. In this case, the relevant study is the study of Prast et al (2014), who investigated the gender gap in familiarity with the companies trading in the stock market and in portfolio choices by constructing a "pink" portfolio and a "blue" portfolio. This paper is different from the study of Prast et al, as it considers preferences towards 18 characteristics of firms trading in the stock market among various groups of investors in Malaysia.…”
Section: Introductionmentioning
confidence: 99%