Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2

Martinez, Briana; McAndrews, Laura

doi:10.1057/s41270-022-00175-6

Cited by 24 publications

(10 citation statements)

References 26 publications

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“…In the literature we find the relationship between facilitating conditions and consumer usage, taking into account the purchases in different apps (Palau‐Saumell et al, 2019) and even, as is the case of our research, in the fashion sector (Soni et al, 2019). Therefore, the above studies show the influence of enabling conditions in a diversity of technology‐based media (Cabrera‐Sánchez & Villarejo‐Ramos, 2020) in a positive way, which not only affects intention (Martinez & McAndrews, 2022) but also usage (Baptista & Oliveira, 2017). Therefore, we proceed to formulate the following hypothesis:Hypothesis Ease of conditions positively affects consumer usage behavior through the Zara app .…”

Section: Theorical Frameworkmentioning

confidence: 87%

“…Specifically, in reference to mobile technology, Venkatesh et al (2012; p. 161) specified it as “a perceptual construct that reflects the results of an individual's previous experiences”. Despite the different definitions of the same concept, they all have in common the idea that previous experiences influence the beliefs and intentions of consumer behavior (Martinez & McAndrews, 2022; Yang, 2013). Therefore, based on this the following hypothesis can be established:Hypothesis Habit positively affects the consumer's intention to use the Zara app .…”

Section: Theorical Frameworkmentioning

confidence: 99%

“…The study by Venkatesh et al (2003) identified that the facilitating conditions focus on a technological environment designed to remove barriers to the use of technology, especially when we use the cell phone (Migliore et al, 2022), making it easier for consumers to use the functions and features to proceed to make purchases by this same medium (Martinez & McAndrews, 2022). In the literature we find the relationship between facilitating conditions and consumer usage, taking into account the purchases in different apps (Palau‐Saumell et al, 2019) and even, as is the case of our research, in the fashion sector (Soni et al, 2019).…”

Section: Theorical Frameworkmentioning

confidence: 99%

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Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Gil‐Cordero

Ledesma‐Chaves

Baena‐Luna

2023

J of Consumer Behaviour

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Online sales in the textile sector are undergoing a comprehensive renewal process as a result of COVID-19. This article analyzes how the pandemic has influenced the ZARA brand in its sales channel through its mobile application (app). This analysis has been carried out through the development of a UTAUT 2 model into which the constructs of Corporate Social Responsibility (CSR) and Design have been incorporated. Based on a sample of 736 Spanish people, an anonymous online questionnaire was distributed, and the responses were modeled using structural equations with Smart-PLS. From the results obtained and their interpretation, it is evident how, when purchasing textile products through the app, consumers are indifferent to the CSR of the brand, while design, ease of condition, and habit are shown as the elements that exert the greatest influence on the buyer. Despite being a growing trend within companies, the importance of CSR actions is not yet a determining factor in the intention to use fashion apps. Perhaps in a situation of uncertainty, consumers seek refuge in a well-known brand, without assessing whether the company is aligned with the interests of its environment. In times of COVID-19, users have changed their shopping habits, directly influencing online shopping. But what are the acceptance factors of these apps during this COVID-19 era? For this study, we have analyzed the ZARA fashion app through a sample of users in Spain, where the app has a higher number of active users.

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Section: Theorical Frameworkmentioning

confidence: 87%

Section: Theorical Frameworkmentioning

confidence: 99%

Section: Theorical Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Gil‐Cordero

Ledesma‐Chaves

Baena‐Luna

2023

J of Consumer Behaviour

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“…Developed by Venkatesh et al (2003), the UTAUT aims to offer a comprehensive and integrative model that consolidates various technology acceptance theories. Over the years, it has garnered widespread recognition and found application in numerous studies spanning diverse contexts (Dwivedi et al, 2019;Martinez and McAndrews, 2023). The UTAUT excels in capturing a broad spectrum of factors influencing technology adoption and usage.…”

Section: Literature Review 21 Unified Theory Of Acceptance and Use Of...mentioning

confidence: 99%

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

Koay,

Ang

2024

BFJ

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PurposeThis study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations.Design/methodology/approachUsing a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analyse the data.FindingsOur findings show that performance expectancy, effort expectancy, social influence, habit and perceived privacy protection have a significant positive influence on intentions. However, facilitating conditions, hedonic motivation and perceived privacy risk do not have a significant influence on intentions.Originality/valueThis study further extends the work of previous studies by using the unified theory of acceptance and use of technology model, with additional two new predictors, namely perceived privacy protection and perceived privacy risk, to understand consumers’ intentions to use QR code menus.

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“…UTAUT2 identifies seven factors influencing an individual's intention to use technology: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit. The model has been successfully applied in various technological domains, including digital payments and mobile payment solutions (Gupta et al, 2022;Martinez & McAndrews, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

A mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users

Joshi

2024

Banks and Bank Systems

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The Unified Payments Interface (UPI) represents a revolutionary advancement in mobile payment systems and has been primarily embraced by the middle and high-income segments of the Indian population. Its uptake among the low-income or those at the bottom-of-the-pyramid (BOP), characterized by individuals with an annual income less than USD 3,175, remains notably low, necessitating prompt investigation. This study endeavors to explore and validate contextual determinants influencing the development of behavioral intention to use UPI among BOP users. Under the mixed method approach, 26 interviews with active UPI users were conducted in the first phase. The collected data were subjected to deductive thematic analysis and the resulting factors were fused with the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model to adapt it to the BOP requirements. In the second phase, responses from 423 potential UPI users were collected and scrutinized using structural equation modelling. The data analysis unveiled that the path coefficients for social influence (0.527), performance expectancy (0.242), perceived security risk (–0.166), knowledge (0.138), price value (0.123), facilitating conditions (0.119), and social benefits (0.096) were statistically significant in impacting user intentions. The model fit measures of the structural model fell within an acceptable range, and collectively, these factors elucidated 52% of the variance in behavioral intentions. It is recommended that marketers should leverage the interconnected nature of BOP communities to enhance awareness on functionality, subjective utility, social benefits, word-of-mouth, and security issues. This strategy aims to overcome barriers and boost UPI adoption among the BOP.

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Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2

Cited by 24 publications

References 26 publications

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

A mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users

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