“…However, familydominated group-level decision teams affect the internationalization process of a business (Wen-Ting, 2014). Furthermore, the technological readiness for developments within a company is discussed as an essential starting point for IRL (Britt et al, 2008;Spath et al, 2012;Evans and Johnson, 2013;EC, 2015). Last but not least, market readiness appears to be the final IRL aspect (Douglas and Shepherd, 2002;Zakaria and Janom, 2011;Janom et al, 2014) having a detailed view on continuous business development Osterwalder et al, 2011;Klaff, 2011;Soorjoo, 2012;Euchner and Ganguly, 2014).…”