“…The subject guides (www.library.unr.edu/subjects/) and other helpful research tools, such as electronic journal lists, course‐specific help, style guides, and the Library's “Ask Us!” service are prominently featured on the UNR Libraries home page (www.library.unr.edu/). While thoughtfully consolidated “help” resources lead to increased usage and awareness (Arnold et al , 2004), it is certain that we could do a better job of making the guides and other tools available on social networking sites. However, in order to do that quickly enough to keep pace with major trends in technology and flocking behavior, subject guide content must first be organized and managed.…”