“…Business strategy is a set of guiding principles that, when communicated and adopted in the organization, generates a desired pattern of decision‐making (Watkins, 2007). Recent research shows that business strategy plays an important role in setting firm policies and affecting firm risks, including financial reporting practices (Bentley, Omer, & Sharp, 2013), tax avoidance policies (Higgins, Omer, & Philips, 2015), over‐ and under‐investment decisions (Navissi, Sridharan, Khedmati, Lim, & Evdokimov, 2017), audit reporting quality (Bentley‐Goode, Newton, & Thompson, 2017), stock price crash risk (Habib & Hasan, 2017), information disclosures (Bentley‐Goode, Omer, & Twedt, 2018), and annual report readability (Lim, Chalmers, & Hanlon, 2018). We complement and extend this line of research by showing that business strategy affects stock price informativeness and analyst coverage efficiency.…”