Does Central Bank Digital Currency (CBDC) Payment Create The Opportunity For the Tourism Industry?

Abstract

This research investigated perceived risks associated with central bank digital currency (CBDC) payment innovations and their effect on travelers’ adoption behavior, considering personal and product characteristics. This quantitative study determined that perceived risks, including financial, performance, privacy, psychological, and time risks, have an adverse effect on attitudes toward CBDC payment, which, in turn, affects the intention to adopt. In addition, this study underlined the moderating roles of consumer innovativeness, previous experience, structural assurance, and media encouragement in the link between perceived risk and attitude. The results advanced the understanding of travelers’ intention to use CBDC to pay for tourism products and services.

Effects of AI ChatGPT on travelers’ travel decision-making

“…Positive experiences with ChatGPT likely contribute to increased confidence, creating trust and leading to a higher intention to be loyal to the new technology for future travel demands. The results correspond to those of previous studies (Chua et al , 2023; Kim et al , 2021; Kim et al , 2023b; Quan et al , 2023; Ukpabi et al , 2019), which explained consumers’ attitudes and behavioral intentions in the process of accepting a new technology. Even though consumers tend to feel fearful about adopting a new technology, they easily and gradually accept it through continuous experience and learning.…”

“…The results correspond to those of previous studies (Chua et al, 2023;Kim et al, 2021;Kim et al, 2023b;Quan et al, 2023;Ukpabi et al, 2019), which explained consumers' attitudes and behavioral intentions in the process of accepting a new technology. Even though consumers tend to feel fearful about adopting a new technology, they easily and gradually accept it through continuous experience and learning.…”

Editorial for the Special Issue: Impacts of Future Technology on Hospitality and Tourism

“…Uslu and Tosun (2023) situated their study in the cultural sector and assessed the implications of the "fear of missing out" phenomenon in terms of the intention to visit museums. Concluding our exploration, Kim et al (2023) present an intriguing study of central bank digital currency and its potential consequences for the tourism industry.…”