Does Creativity and Product Innovation Build Business Continuity? Investigation of Samarinda Weaving Craft
Za Saida Zainurossalamia,
Irsan Tricahyadinata,
Robiansyah Robiansyah
Abstract:In practice, it is often found that the iconic woven sarong products from Samarinda still produce classic models without any new breakthroughs according to tastes, interests across generations, and market segmentation. Until now, another obstacle has been the difficulty of finding skilled artisans to modernize Samarinda’s woven sarongs. Following up on these dynamics, the manuscript aims to explore the causality between creativity and product innovation on the business continuity of the Samarinda woven sarong … Show more
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