2023
DOI: 10.34135/mmidentity-2023-16
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Does CSR influence consumer behaviour as a marketing tool? Case study from the Slovak food market

Kristína Igarová,
Zdenka Kádeková,
Ingrida Košičiarová

Abstract: The submitted paper aims at CSR activities and marketing communication of food companies in Slovakia and its influence on consumer behaviour and their decision-making. On the threshold of the 3rd millennium, the CSR of food companies is also connected with rationality and irrationality in creating preferences in consumer shopping behaviour. Corporate social responsibility (CSR) has received much attention in recent years. Food companies are currently using CSR to gain a competitive advantage, and these activit… Show more

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