Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Huang, Jiao; Kumar, Sameer; Hu, Chuan

doi:10.1177/2158244020929311

Cited by 8 publications

(8 citation statements)

References 102 publications

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“…Meanwhile, linguistic proximity is another predictor positively linked to purchase behaviour towards Chinese films among Chinese Malaysians. In line with previous theoretical and empirical studies [9,11], the present research posits the significance of cultural proximity in media products. First, language ability determines the extent to which consumers can understand the central meaning of films expressed by filmmakers.…”

Section: Discussionsupporting

confidence: 78%

“…Watching Chinese films is a source of enjoyment and relaxation for many Chinese Malaysians, as well as a method to strengthen one's sense of connection to one's motherland. Given the cultural proximity between China and Malaysia [9], the Malaysian film industry's purchase behaviour towards Chinese films could be influenced by cultural components used in cinema, such as linguistic proximity, which refers to the similarity in the language used in cultural products [10,11]. For example, linguistic proximity may influence movie ticket purchases, TV channel subscriptions, and media streaming service memberships.…”

Section: Introductionmentioning

confidence: 99%

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Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians

Kang

Dong

Yasin

et al. 2022

Mobile Information Systems

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Chinese films have the potential to play a key role in the Belt and Road Initiative. Although Chinese Malaysians contributed to the development of China’s film industry, the consumption incentives of Chinese Malaysians for Chinese films are worth mentioning. Furthermore, Chinese Malaysians’ purchasing behaviour towards Chinese films is affected by a combination of consuming factors. However, the function of linguistic proximity in the link between consuming incentive and purchasing behaviour is unexplored. This study focused on Chinese Malaysian students from three universities in Selangor and applied online questionnaires in quantitative research methods. Data were collected from 165 Chinese Malaysians. Results show that Chinese Malaysians are mostly motivated to watch Chinese films by the sense of belonging and vitality. Furthermore, linguistic proximity significantly influences the association between Chinese Malaysians’ motive for belonging and their purchasing behaviour for Chinese films. Moreover, the Chinese Malaysians consume Chinese films with linguistic proximity acting as a moderator in this relationship.

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Section: Discussionsupporting

confidence: 78%

Section: Introductionmentioning

confidence: 99%

Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians

Kang

Dong

Yasin

et al. 2022

Mobile Information Systems

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Section: Resultsmentioning

confidence: 99%

“…Gender and cultural differences were salient in the motivations for online identity reconstruction ( Valkenburg et al, 2005 ; Huang et al, 2020 ). For example, it is found that when compared with Chinese social network users, Malaysian users were more likely to reconstruct their identity due to privacy concerns ( Huang et al, 2020 ). Girls placed more emphasis on self-exploration and social compensation than boys ( Valkenburg et al, 2005 ), while boys were more likely to be motivated by social facilitation ( Ceyhan, 2014 ).…”

Section: Resultsmentioning

confidence: 99%

A Literature Review of Online Identity Reconstruction

Huang

Kumar

2021

Front. Psychol.

Self Cite

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The tremendous development of the Internet enables people to present themselves freely. Some people may reconstruct their identity on the Internet to build an online identity that is partly or even completely different from their real identity in the offline world. Given that research on online identity reconstruction is fragmented, it is important to evaluate the current state of the literature. In this paper, a review of literature related to online identity reconstruction was conducted. This study summarized the theoretical and methodological preferences of relevant research. In addition, it elaborated why and how people engage in online identity reconstruction. The predictors and effects of online identity reconstruction were also discussed. The results of this study provided an overview of the thematic patterns of existing research. This review also identified current research gaps and recommended possible directions for future studies.

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“…Literat (2021) observed in a study on computer subcultures, the focus was not so much on what people were doing with computers but rather how their interactions with computers led them to think differently, to feel differently, to relate differently, this was referred to as a 'romantic reaction' to computers. Computers have been helpful in showing us just how multifaceted and not one dimensional our lives are (Huang et al, 2020). New communication technologies have freed interaction from the requirements of physical co-presence and created an online presence and structure that cannot be ignored.…”

Section: Introductionmentioning

confidence: 99%

Online Group Interaction and the Development of Virtual Identity Among the Youth in Nairobi County, Kenya

Omukoba¹,

Kiilu²

2021

jbmed

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The internet has taken the new role of community through online groups where youth congregate to interact, exchange ideas and pursue interests. As they engage in self-expression and self-presentation online, it is important to understand how virtual identity is negotiated and formed in those spaces. This research analyzed online group interaction and the development of virtual identity among the youth in Nairobi County. The objectives guiding the study were: 1) To establish the extent to which the youth are part of online groups. 2) To establish the reasons that influence the youth to join online groups. 3) To determine the extent to which online group membership develops the virtual identity of the youth. The independent variable in the study is online group interaction while the dependent variable is virtual identity development. Review of literature in this research is based on various aspects of online group interaction in relation to its potentiality in forming the virtual identity of group members. The communication theory of identity (CTI) and uses and gratification theory (U&G) were adopted to form the theoretical framework for this research. The study employed a mixed method research design in which the main methods used in data collection included; Self-administered questionnaires, Focus Group Discussions, and In-depth interviews. This study comprised four focus group discussions of ten members each sampled from two Universities in Nairobi County, a young professionals group in Kasarani sub-county and a youth support group in Mwiki Nairobi, County. Eight social media experts were interviewed. A cross-sectional survey targeting the youth was conducted in two Universities in Nairobi in which 384 questionnaires were administered to the targeted respondents. The data collected was analyzed qualitatively and quantitatively based on the themes derived from the objectives of this study. Quantitative data was analyzed using the SPSS software, while the qualitative data was analyzed using the NVIVO software. The three-dimensional identity model by Crocetti, Rubini, & Meeus, (2008) was also used to analyze objective three of this study. Findings revealed that the independent variable of online interaction influenced the performance of users online leading to the development of a virtual identity that they are associated with. Equally the reasons for interaction online such as bonding and bridging influence the kind of self-expressions that the users exhibit online thus characterizing their virtual identity. The study concluded that because the youth are engaging online, they are performing ever-changing identities. There is therefore a need for them to be guided for positive outcomes. Equally the study made the following recommendations, firstly, online group interactions could be used positively as a platform for social interaction and change. Secondly, more online groups that address youth related matters should be created as a way of addressing this transitional stage in life. The study suggested further research in rural context and the adult segment.

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Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Cited by 8 publications

References 102 publications

Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians

Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians

A Literature Review of Online Identity Reconstruction

Online Group Interaction and the Development of Virtual Identity Among the Youth in Nairobi County, Kenya

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