2016
DOI: 10.1007/978-3-319-41962-6_3
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Does Design for All Need Marketing?

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“…For example, they could be asked to design for consumers who cannot be considered as ‘standard end‐users’ (Fletcher 2006). Moreover, studies document that inclusive solutions produce higher competitive edges into global markers (Gilardelli 2009); they have higher usability and sustainable qualities because made using participatory processes (Heylighen 2008); then social stigmas are mitigated (Bichard et al . 2007).…”
Section: Introductionmentioning
confidence: 99%
“…For example, they could be asked to design for consumers who cannot be considered as ‘standard end‐users’ (Fletcher 2006). Moreover, studies document that inclusive solutions produce higher competitive edges into global markers (Gilardelli 2009); they have higher usability and sustainable qualities because made using participatory processes (Heylighen 2008); then social stigmas are mitigated (Bichard et al . 2007).…”
Section: Introductionmentioning
confidence: 99%