Does e-banking moderate customer value relations with corporate reputation: The case of BNI bank in Kediri city, Indonesia

Lidiawan, Angga Rizka; Ujianto,; Cempena, Ida Bagus

doi:10.33094/ijaefa.v16i2.981

Cited by 3 publications

(1 citation statement)

References 24 publications

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“…With the existence of marketing communication technology, it will be easier for entrepreneurs to market the products they will sell to potential consumers in order to achieve the goals desired by the marketer. In the case of Online Griya Reyna, get to know more deeply and understand how online marketing models, digital information can increase sales and for sustainability (Lidiawan, et al, 2023). The aim of this research is to find out communication technology innovation and its implications for Online Griya Reyna Furniture Kediri in terms of increasing sales and find out the implications for marketing communication technology innovation at Online Griya Reyna Furniture Kediri.…”

Section: Introductionmentioning

confidence: 99%

Marketing Communication Technology Innovation and its Implications on Increasing Sales (Griya Reyna Furniture Kediri Online Case Study)

Kristanti,

Laely,

Rukmini

2024

IJSSHR

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The most important thing in the world of online business is to determine the innovation and technology of marketing communication, so that it can achieve certain goals. With the existence of marketing communication technology, entrepreneurs will be easier to market the products they will sell to potential customers in order to achieve the goals desired by marketers.qualitative research methods are research methods based on philosophy, used to examine in a natural object condition, (as opposed to experiments) where researchers are as key guidelines, data collection techniques are carried out in combination, Data analysis is qualitative, and qualitative research results emphasize the meaning of generalizations. The development of increasingly sophisticated technology, online business owners must also keep up with the times, with this communication technology, online business owners are easier and more practical to introduce their products. What used to be still marketing through word of mouth is now through social media and platforms that can be used in terms of marketing. With this communication technology we can do marketing effectively and efficiently, minimize costs, easily reach the general public, easily transact easily and quickly that Griya Reyna Furniture uses communication technology in terms of marketing through promotion mix, namely by advertising, personal selling, direct marketing, social media marketing, e-commerce, marketplace.

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Section: Introductionmentioning

confidence: 99%

Marketing Communication Technology Innovation and its Implications on Increasing Sales (Griya Reyna Furniture Kediri Online Case Study)

Kristanti,

Laely,

Rukmini

2024

IJSSHR

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Regulation and Technology Innovation in Support of Comprehensive Customer Experience in the Banking Industry in Kediri

Laely,

Djunaedi,

Lidiawan

et al. 2024

J. of Law and Sust. Develop.

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Finalidade: The finalidade of the study is to investigate the influence of regulation and technology innovation on the comprehensive customer experience in the banking industry in Kediri, East Java. Purpose: The purpose of the document is to present the results and discussion of a study conducted on the regulation and technology innovation in support of comprehensive customer experience in the banking industry in Kediri. The document aims to test and develop a policy model suitable for several banks in Kediri City, East Java, and provide views and policy models that can be applied to other banks to improve the comprehensive banking experience for customers. Theoretical framework: The theoretical framework of the study is based on the Regulation and Technology Innovation in Support of Comprehensive Customer Experience in the Banking Industry in Kediri. It focuses on the influence of regulation and control of customer account security, monitoring the digital banking experience, and the need for continuous technology service innovation on the comprehensive banking experience in the four banks in Kediri City. This framework is supported by previous research that discusses the importance of regulatory resilience, basic security design of internet banking models, and sustainability relations. Additionally, it aligns with studies that explore barriers to innovation and change, online reviews and product sales, and factors affecting bank customers' usage of electronic banking. Methods: The method used in the study is an associative research design and proportionate stratified random sampling technique. This approach allowed the researchers to analyze the influence of regulation and technology innovation on the comprehensive customer experience in the banking industry in Kediri, East Java. The study involved collecting data from customers of four banks in Kediri and conducting statistical analysis to determine the impact of regulation, control of customer account security, monitoring of digital banking experience, and technology service innovation on the comprehensive banking experience. The findings from the analysis were used to recommend strategies for banks to improve customer experience and security. Findings: The findings of the study indicate that regulation and control of customer account security and monitoring the digital banking experience have a significant positive influence on the comprehensive banking experience in Kediri, East Java. However, the need for continuous technology service innovation and minimizing customer identity theft did not have a significant effect on the comprehensive banking experience. The study recommends strategies for banks, such as implementing new technological innovations, introducing fraud simulations, and strengthening security systems, to improve the comprehensive banking experience for customers. These strategies aim to increase the attractiveness of features, minimize customer identity theft, and provide a more secure and efficient banking experience. Overall, the recommended strategies can help banks create a more comprehensive customer experience and increase customer confidence in banking services. Practical implications: The practical implications of the study include the recommendation for banks to implement new technological innovations, introduce fraud simulations, and strengthen security systems to improve the comprehensive banking experience for customers. Additionally, the study suggests the importance of continuous security protection with best-in-class data management and the need for government awareness to consistently socialize victimization in the banking business. These practical implications aim to increase the attractiveness of features, minimize customer identity theft, and provide a more secure and efficient banking experience for customers. Overall, the recommended strategies can help banks create a more comprehensive customer experience and increase customer confidence in banking services. Originality/Value: The originality and value of the study lie in its focus on the specific context of the banking industry in Kediri, East Java, and its emphasis on the influence of regulation and technology innovation on the comprehensive customer experience. The study's findings provide insights into the specific factors that significantly impact the banking experience in this region, highlighting the importance of regulating and controlling customer account security and monitoring the digital banking experience. Additionally, the study's recommendations for banks to implement new technological innovations, introduce fraud simulations, and strengthen security systems offer practical strategies for improving the comprehensive banking experience for customers. Overall, the study contributes to the existing literature by providing a policy model that can be applied to other banks to enhance the customer experience and security in the banking industry.

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The Influence of Business Criteria Models, Digital Information, Through Co-Innovation on Bank-Sme Relations in Surabaya: Path Analysis Study

Lidiawan

2024

J. of Law and Sust. Develop.

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Purpose:This research discusses the importance of business criteria models, digital information, eco-innovation, and bank-SME relationships in achieving sustainability. This research identifies these indicators and focuses on digital platform integration, sensor installation, customer engagement, environmental innovation, competitive strategy, and knowledge management. Design/methodology/data analysis:This research uses an intervening model with path analysis techniques to analyze whether mediating variables can influence the relationship between the independent and dependent variables. The research population is MSMEs in East Java City with a sample of 620 respondents. The instruments used were questionnaire-based surveys and interviews via Zoom using Smart PLS 3, Google Sheet and Google Forms. The variables measured include business model criteria, sustainable digital information, eco-innovation dynamism, and sustainability of SMEs-Bank relationships. Research procedures include measurement, boostrapping testing, and measuring mediator models to determine the significance of the relationship between variables. Findings:Research findings show that it is important for MSMEs in Surabaya to implement sustainable innovation, strengthen relationships with banks, and utilize digital information sustainably to improve the sustainability of their business. Originality/value: This research examines the integrated influence of various factors, including business model criteria, sustainable digital information, eco-innovation dynamism, and MSME-bank relationships, on MSME sustainability. Practical implications:The findings of this research can be used by policy makers and related institutions to develop programs and policies that support MSMEs in achieving sustainability.

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Does e-banking moderate customer value relations with corporate reputation: The case of BNI bank in Kediri city, Indonesia

Cited by 3 publications

References 24 publications

Marketing Communication Technology Innovation and its Implications on Increasing Sales (Griya Reyna Furniture Kediri Online Case Study)

Marketing Communication Technology Innovation and its Implications on Increasing Sales (Griya Reyna Furniture Kediri Online Case Study)

Regulation and Technology Innovation in Support of Comprehensive Customer Experience in the Banking Industry in Kediri

The Influence of Business Criteria Models, Digital Information, Through Co-Innovation on Bank-Sme Relations in Surabaya: Path Analysis Study

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