2016
DOI: 10.1016/j.chb.2016.03.015
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Does ease-of-use contributes to the perception of enjoyment? A case of gamification in e-banking

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Cited by 153 publications
(160 citation statements)
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References 59 publications
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“…Further, research has shown that in decision making process the schematic processing by women and men is different (Venkatesh and Morris 2000). According to Rodrigues et al (2016) the behavioral intention depends on the cognitive choice of an online user to respond positively (like) or negatively (dislikes) for online shopping. In addition, in information processing men and women use different socially constructed cognitive structures that, in turn direct them towards perceptions (Venkatesh and Morris 2000).…”
Section: Theoretical Conceptualizationmentioning
confidence: 99%
“…Further, research has shown that in decision making process the schematic processing by women and men is different (Venkatesh and Morris 2000). According to Rodrigues et al (2016) the behavioral intention depends on the cognitive choice of an online user to respond positively (like) or negatively (dislikes) for online shopping. In addition, in information processing men and women use different socially constructed cognitive structures that, in turn direct them towards perceptions (Venkatesh and Morris 2000).…”
Section: Theoretical Conceptualizationmentioning
confidence: 99%
“…For western countries and the USA, the major challenge of studies in adopting this system was concentrated on the factors of ease of use or learning technology, trust, privacy and security (Sathye. 1999, Moutinho andSmith (2000), Lymperopoulos and Chaniotakis (2004), Floh and Treiblmaier (2006), Poon (2007), Sanchez-Franco (2009), Aderonke andCharles K (2010), Faroughian, et al (2012), Ma and Zhao (2012), Capece and Campisi (2013), Johnson (2014), Rodrigues et al (2016), Hoehle et al (2017), etc.…”
Section: Studies On Bank Facilities and Customer's View Point Towardsmentioning
confidence: 99%
“…O modelo explica o relacionamento causal entre as variáveis de aceitação do utilizador e a utilização atual do sistema, procurando o comportamento do utilizador através do conhecimento da utilidade e da facilidade percebida. Este modelo é útil não apenas para prever, mas também para descrever e identificar a razão da rejeição de uma determinada tecnologia ou sistema e consequentemente implementar medidas corretivas (Ferreira, Costa, Aparicio & Aparicio, 2017;Davis, 1986Davis, , 1989Davis, Bagozzi, & Warshaw, 1992;Rodrigues, Costa & Oliveira, 2013;Rodrigues, Oliveira, & Costa, 2016;Sousa, Costa, & Aparicio, 2017).…”
Section: A Adoção Da Tecnologiaunclassified
“…A facilidade de utilização (Costa, Silva & Aparicio, 2007) refere-se à medida, que leva o aluno a acreditar que pode utilizar a tecnologia com uma baixa carga cognitiva. Consequentemente, a facilidade de utilização gera no aluno uma sensação de satisfação, concretizando-se em prazer de utilização da plataforma (Rodrigues, Oliveira & Costa, 2016). Diversos estudos demonstraram uma relação entre a facilidade de utilização, a perceção de prazer e a perceção de utilidade (Costa, Ferreira, Bento, & Aparicio, 2016;Davis, 1989;Teo & Noyes, 2011).…”
Section: (H3b) O Fluxo Influencia Positivamente O Uso Do Curso Onlinunclassified