Does Entrepreneurial Marketing Underrate Competition?

Westerlund, Mika; Leminen, Seppo

doi:10.22215/timreview/1183

Cited by 5 publications

(9 citation statements)

References 43 publications

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“…Customer relationship management (CRM) is a systemized method used by a firm for managing its current and potential customers. This leads to long-term relationships (Westerlund and Leminen, 2018), customer loyalty (Raju et al , 2011), brand value (Merrilees et al , 2011; Fink et al , 2018) and increased sales and promotional activities (John and Kabiru, 2016) of the firm. The small firms tend to have a close relationship between the entrepreneur and its customers, and they both are considered as equally important factors for the organization (Morrish et al , 2010).…”

Section: Resultsmentioning

confidence: 99%

Viewing marketing through entrepreneurial mindset: a systematic review

Yadav

Bansal

2020

IJOEM

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PurposeThe present paper explores and analyses various aspects of entrepreneurial marketing in the different regions (developed or developing) and attempts to consolidate the extant literature in the field of entrepreneurial marketing and suggests future directions for research.Design/methodology/approachThe research questions developed by the paper deal with (1) comparison of entrepreneurial marketing in the developed and developing world; (2) methodological approaches used in entrepreneurial marketing; (3) the constructs or theories used in literature; (4) the existing research gaps and potential future directions in research of entrepreneurial marketing. To answer the same, we conduct a systematic literature review of the 82 research papers extracted from the Web of Science (WoS) and ScienceDirect databases.FindingsThe findings are presented in the form of descriptive and results. The descriptive findings show that more studies are needed in developing nations, introducing or developing entrepreneurial marketing conceptually, using mixed research designs, having objective measurements of constructs and contributing to comparative studies. The results discuss the constructs and theories employed in the extant literature and suggest that theories like human capital, creation, causation or trust are fundamental to study entrepreneurial marketing.Originality/valueThe paper adopts the existing entrepreneurial, marketing, innovation, and customer orientation (EMICO) framework and further develops an organizing framework to discover several gaps in the existing literature that can further be explored and promote the development of research in entrepreneurial marketing.

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Section: Resultsmentioning

confidence: 99%

Viewing marketing through entrepreneurial mindset: a systematic review

Yadav

Bansal

2020

IJOEM

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“…Various contributions take a broader view of networking rather than focusing on any specific stakeholder group (Jones and Rowley, 2011; Andersson et al , 2018; Foster and Brindley, 2018). Others point to the district relationships of entrepreneurs with customers (Lam and Harker, 2015; Roundy, 2017) or competitors (Westerlund and Leminen, 2018; Krzyżanowska and Tkaczyk, 2013; Crick, 2018).…”

Section: Resultsmentioning

confidence: 99%

“…In addition, researchers argue that owner-managers pay insufficient attention to competitors (Westerlund and Leminen, 2018). Future studies should examine the role of competitive intelligence in entrepreneurial marketing decision-making and investigate the impact of incorporating comprehensive competitor analysis into marketing strategies.…”

Section: Resultsmentioning

confidence: 99%

Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda

Breit,

Volkmann

2023

JRME

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Purpose The developing field of entrepreneurial marketing reflects input from both marketing and entrepreneurship. Since the early 1980s, it has evolved heterogeneously, without a coherent theory, leading to complex scholarly views. Therefore, this literature review aims to shed light on the recent developments, reveal various research perspectives related to entrepreneurial marketing and derive future research avenues. Design/methodology/approach To account for recent scientific contributions and establish a more transparent view of divergent insights, the systematic literature review reported herein covers 207 peer-reviewed journal articles published after the “Charleston Summit” over 12 years (2010–2021) and details their contributions based on descriptive and inductive thematic analysis. Findings First, a descriptive analysis illustrates recent scientific developments indicating that entrepreneurial marketing is a vibrant research field with a continuous increase in publications worldwide and a wide range of research methods applied. Second, the thematic analysis suggests a three-part classification into entrepreneur, business and market perspectives. The authors present the most frequent themes and subthemes within this literature domain, as well as offering a critical assessment of the field that reveals key directions for expanding existing research. Originality/value To the best of the authors’ knowledge, this study is the first comprehensive review systematically examining entrepreneurial marketing literature while conducting an in-depth thematic analysis. It enhances current knowledge of the field by extending previous narrative and bibliographic reviews and discussing research directions. Aside from specific research questions, an alternative way to narrow down the multiple research objects is elaborated by critically debating the perspectives.

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“…When the answer to a problem seems impossible, transformational learning is an appropriate solution (Rahman and Amalia, 2020;Crews, 2022;Zunino et al, 2022). Leading to radical change, this learning is considered superior since it is a transformation preceded by a discontinuous sequence of events characterized as crisis (Hao et al, 2021;Westerlund et al, 2020;Amankwah-Amoah et al, 2018). Thus, and as Duchesne (2010) argues, we can view transformational learning theory as a cognitive process during which problems will be faced by an adult learner in a transformational way.…”

Section: Review Of the Literaturementioning

confidence: 99%

The Realities of Learning through Failure in Entrepreneurship: Results of Qualitative Research

Mtibaa

Boudabbous

2023

IRMM

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In this research work, we sought to conceptualize the existing relationship between entrepreneurial learning and failure. By exploring the theoretical models of entrepreneurial learning, particularly those of Cope (2005) and Politis (2005), we identified three major research proposals that we confronted with reality by conducting an exploratory qualitative study with 10 Tunisian entrepreneurs who had experienced failure during their entrepreneurial activity. Through this study, we retained that failure constitutes an opportunity for entrepreneurial learning that manifests itself as a continuous process where the emotions of the entrepreneur play an important role. This learning depends on the nature of the failure, the emotions and the emotional regulators.

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Does Entrepreneurial Marketing Underrate Competition?

Cited by 5 publications

References 43 publications

Viewing marketing through entrepreneurial mindset: a systematic review

Viewing marketing through entrepreneurial mindset: a systematic review

Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda

The Realities of Learning through Failure in Entrepreneurship: Results of Qualitative Research

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